How Your Business Can Win With Digital Marketing
Member Rate $40 ($30 by 6/5)
NonMember $50 ($40 by 6/5)
Surveys and research show how fast digital marketing is growing and becoming ever more cost effective to the promotion of your business. According to a recent Webbiquity survey, 71% of companies planned to increase their digital marketing budgets this year. Statistics also indicate that digital marketing is essential today because of the prohibitive cost of advertising. The Chief Marketing Officer Council reports that 28% of marketers have reduced their advertising budget to fund more digital marketing.
Debby Girvan, President of Flair Communication, will demonstrate how to get started with digital marketing, how to build an online presence that is cost effective and measurable, and how to boost your marketing results. Debby says your website is “your corporate headquarters on the Internet.” Most people, she adds, are not using the digital tools and resources available to engage successfully with customers and clients.
Debby’s presentation will start with the basics of website design trends and social media do’s and don’ts and progress to more advanced concepts such as Search Engine Optimization (SEO). She will include topics and answer questions related to:
• Simple, affordable ways to use technology to improve your customer service
• Social Channels – Which ones do I use?
• How to solicit feedback from your clients
• Design Trend Do’s and Don’ts
• SEO – what is it and how do I use it?
These, and much more are on the agenda for discussion with our speaker. Debby plans to share case studies that prove the value of digital marketing. Bring your questions and individual business situations to benefit from the advice of this digital marketing expert.
About the Speaker
Debby Girvan, President of Flair Communication, Fredericksburg, VA., is a digital marketing expert with more than 30 years of traditional and digital marketing experience. Her business serves more than 75 domestic and international clients including small business, higher education, and state organizations. Her business designs, hosts and maintains websites, creates & manages social media campaigns, and provides related marketing services such as print, graphic design & consulting services.
Named the 2015 Meta Braymer Entrepreneur of the Year by University of Mary Washington’s Center for Economic Development, Debby attributes much of her own business’s rapid growth to the digital marketing of her own business and a referrals from long term clients. She earned a B.A. in Mass Communications from George Mason University and a Graduate Certiﬁcate in Marketing from Georgetown University.
She began her career in the newsroom at WMAL Radio in Washington, DC, an advertising agency and then 12 years as one of the county’s ﬁrst telecommuters, developing & implementing a worldwide, strategic marketing program for Boston University’s School of Dental Medicine from Denver, Colorado. She is a former elected ofﬁcial - having served on the Fredericksburg City Council for four years. She started Flair Communication in 2010, attracting her ﬁrst client on Facebook the ﬁrst week she was open. She continues to enjoy riding the ever evolving wave of the technological revolution in digital marketing.
5:30 pm – 6:15 pm Informal Networking
6:15 pm – 7:00 pm Dinner & Announcements
7:00 pm – 8:30 pm Presentation and Discussion
8:30 pm – 8:45 pm Wrap-up
6550 Loisdale Road
Springfield, Virginia 22150
Free parking available.