Marketing on LinkedIn and Beyond:
How to Improve Inter-Generational Communication in Business
Are you and your clients
marketing and communicating to the best of your abilities? We announcing our
confirmed speakers and a slight topic shift for the March 3 breakfast - CMC and
Baby Boomer Dennis McCue and Gen-Xer Hema Day will address how consultants need
to communicate and market to younger generations – a critical growing component
of our “buyer” population. Find out what you need to do in our marketing and
other communications for success.
Nearly everyone at every level of a
company agrees that the styles of communication and work habits between
generations are immensely different. Baby Boomers don’t understand Gen-Xers who
can’t seem to quite “get it” with Millennials who believe that the Baby Boomers are completely out of it.
At the IMC SoCal
Breakfast Meeting on FRIDAY, MARCH 3, 2017, Gen-Xer Hema
Dey, CEO of the International
Marketing firm, Iffel International Inc. and Baby Boomer Dennis McCue, CMC,
of Dynamic Firm Management, Inc. and Past President of IMC SoCal, will
co-facilitate a presentation on the differences between the influences,
attitudes, expectations and work habits of these generations and how they
affect the workplace.
You will learn
strategies that can help your clients and
you to bridge the communication divides and help each group appreciate the
values and points of view that each generation brings to business.
Additionally, you will be encouraged to contribute your own wisdom and
experience.So come with great enthusiasm
and expectation for a valuable morning!
Hema Dey has over 20
years experience in global marketing, sales,
business development and customer service and Iffel International has become a
leader in helping Southern California companies develop strong marketing
presences using technology that attracts and appeals to all generations,
demonstrated by the revenue growth of their business.
In addition to providing leadership to our chapter through several roles
including Program Chair, President and Chair, Dennis McCue, CMC, is the
President of Dynamic Firm Management, Inc. For more than 30 years, he has
consulted with law firms and CPA firms in practice management and professional
development concerns, including strategic planning, partner relations,
succession planning and mergers. He is known for his inquisitive nature,
piercing questioning and compassionate listening… the keys to his success
across the generations.