"How to Stand Out in a Crowded Market Place"
an IMC USA Academy event
The marketplace is filled with people who do exactly what you do. They have the same credentials, work with the same clients, use the same language, offer the same services and promise the same outcomes. It’s hard to stand out when you are surrounded by competitors who are just as smart and talented as you, right?
No, it’s not hard to stand out if you do this one thing…
On the surface you may look like every other consultant in the market, but the reality is that you have work and life experiences, personality characteristics and unique perspectives that make you the best fit for your ideal clients. When you know what makes you special, have a solid understanding of your Unique Selling Position (USP), and communicate effectively, your ideal customers will find you.
This webinar helps consultants clarify their USP so they can be visible to their ideal clients.
During this session you will learn:
· The difference between Target Market and Ideal Client
· Why it’s important to identify your Ideal Client
· How to assess your “competition” to determine your uniqueness
· How you can turn your “failures” into assets
· Why your story matters to your customers
· The steps to developing your Unique Selling Position
Our Presenter - Melanie Yost
Melanie Yost is an author, speaker, performance coach and trusted adviser to High Achievers who push to have it all but are making themselves (and those around them) crazy in the process. As a Licensed Clinical Social Worker for the last 25 years, she has been using her expertise to help people recognize the thoughts, feelings and belief patterns that keep them stuck and empowering them to create success in business and life on their own terms. She has an exceptional ability to guide her clients to change their mindset and achieve their goals.