How to Write Winning Proposals
By Karen Lawson
This course contributes to the requirements for CMC certification with the Core Competency focus area of Managing Client Relationships, Early Level
The proposal is the key to getting the prospective client’s attention and to getting the business. It is also the first major opportunity for both parties to demonstrate their commitment and communicate how they are going to work together as well as identify their mutual expectations. In this session you will learn how to write powerful proposals that will set you apart from the competition and provide the framework for a successful client-consultant relationship.
You can expect to learn how to:
Identify the key elements of a winning proposal
Follow a systematic process for writing a request proposal
Tailor your proposals to enhance your chances of getting your proposal accepted
Dr. Karen Lawson is an international consultant, speaker, and author. As founder and president of Lawson Consulting Group, Inc., she has built a successful consulting firm specializing in organization and management development as well as executive coaching. She has extensive consulting and seminar experience in the areas of team development, communication, leadership, and quality service across a wide range of industries using her experience and knowledge of human interaction to help leaders at all levels make a difference in their organizations.
Karen is the author of 12 books and she has also written chapters for 15 different professional collections in addition to numerous articles in professional journals. She has created several assessment instruments and developed new, cutting-edge learning tools and delivery methods, including a 12-session professional development audio series for managers; web-based training programs; and teletraining courses.
Karen is currently an adjunct professor at Arcadia University in their International MBA program and has served on the adjunct faculty for many Universities at both the graduate and undergraduate levels. She also teaches at The School of Management Development for the American Bankers Association. She has presented at several professional conferences in the United States, Asia, and Europe.