Authorship and Product Development to Boost Your Consulting Business
By Karen Lawson
This course contributes to the requirements for CMC certification with the Core Competency focus area of Communication Effectiveness, Advanced Level
So, you hate to write – get over it! Authoring a book and/or creating collateral products could well be the biggest boost to your consulting business you could ever have. In this highly interactive session, you will learn how to use books and intellectual property to generate revenue and help you increase your fees and create much bigger opportunities.
You can expect to learn how to:
Develop short pieces that evolve into a book
Determine your publishing options and what is best for your situation
Follow a structured process for creating your product
Rake your content/area of specialty and "give it legs”
Dr. Karen Lawson is an international consultant, speaker, and author. As founder and president of Lawson Consulting Group, Inc., she has built a successful consulting firm specializing in organization and management development as well as executive coaching. She has extensive consulting and seminar experience in the areas of team development, communication, leadership, and quality service across a wide range of industries using her experience and knowledge of human interaction to help leaders at all levels make a difference in their organizations.
Karen is the author of 12 books and she has also written chapters for 15 different professional collections in addition to numerous articles in professional journals. She has created several assessment instruments and developed new, cutting-edge learning tools and delivery methods, including a 12-session professional development audio series for managers; web-based training programs; and teletraining courses.
Karen is currently an adjunct professor at Arcadia University in their International MBA program and has served on the adjunct faculty for many Universities at both the graduate and undergraduate levels. She also teaches at The School of Management Development for the American Bankers Association. She has presented at several professional conferences in the United States, Asia, and Europe.