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AZ Chapter Meeting Featuring Pre-Recorded Authorship and Product Development to Boost Your Business
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AZ Chapter Meeting Featuring Pre-Recorded Authorship and Product Development to Boost Your Business


When: Friday, August 13, 2010
From 12:00 until 1:30 PM EDT
Where: IMC USA Academy Webinar  
Sarah Rodda

Registration Information
Online registration is closed.

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Arizona Chapter Meeting
Featuring Karen Lawson's Pre-Recorded course
Authorship and Product Development to
Boost Your Business

The "Authorship and Product Development to Boost Your Business"
course contributes to the requirements for CMC certification with the
Core Competency focus area of Communication Effectiveness, Advanced level

This meeting is offered at a great deal of $35

IMC Arizona is dedicated to continual professional development of our member consultants through Monthly Chapter Meetings and other professional / networking events throughout the year. In addition, our vision is to leverage our engaged "community of consultants" to reach out to the community better than ever before.

About the Webinar:

When logging into the webinar, you will be automatically connected to send and receive audio using your computer’s microphone and speakers. Or you may select to use your telephone after joining.

For PC-based attendees, your computer must have one of the following:
- Windows 7           
- XPVista           
- Windows 2003 Server or 2000

For a list of tips on using your computer’s microphone and speakers,
read the Audio Checklist

About the Course:

So, you hate to write – get over it! Authoring a book and/or creating collateral products could well be the biggest boost to your consulting business you could ever have. In this highly interactive session, you will learn how to use books and intellectual property to generate revenue and help you increase your fees and create much bigger opportunities.

In this course, You can expect to learn how to:
  • Develop short pieces that evolve into a book
  • Determine your publishing options and what is best for your situation
  • Follow a structured process for creating your product
  • Rake your content/area of specialty and "give it legs"
About the Instructor

Dr. Karen Lawson is an international consultant, speaker, and author. As founder and president of Lawson Consulting Group, Inc., she has built a successful consulting firm specializing in organization and management development as well as executive coaching. She has extensive consulting and seminar experience in the areas of team development, communication, leadership, and quality service across a wide range of industries using her experience and knowledge of human interaction to help leaders at all levels make a difference in their organizations. 

Karen is the author of 12 books and she has also written chapters for 15 different professional collections in addition to numerous articles in professional journals. She has created several assessment instruments and developed new, cutting-edge learning tools and delivery methods, including a 12-session professional development audio series for managers; web-based training programs; and teletraining courses.  

Karen is currently an adjunct professor at Arcadia University in their International MBA program and has served on the adjunct faculty for many Universities at both the graduate and undergraduate levels. She also teaches at The School of Management Development for the American Bankers Association. She has presented at several professional conferences in the United States, Asia, and Europe.eating your product Rake your content/area of specialty and "give it legs”


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Message from the Chair
Gregory BrooksExecutive Director, IMC USA
Oliver A. Matar CMCDirector, IMC USA and ICMCI Lead Trustee
Don Matheson CMCChair and CEO, IMC USA
Cynthia E. Currence CMCDirector, IMC USA
Kathie Nelson CMCDirector, IMC USA
Mark A. SnowDirector, IMC USA