A strategy map is an effective way to visualize and analyze strategies for an organization.  In this workshop, attendees will use a case study to develop a strategy map.  We will learn the meaning of balanced scorecard perspectives, strategic objectives and how to derive meaningful performance measures using a strategy map.  

Attendees will learn how to:

In addition to learning definitions and reviewing examples, workshop participants will review a case study, participate in a team strengths, weaknesses, opportunities & threat (SWOT) analysis of the case study, develop strategic themes, develop and critique strategy maps and participate in a discussion of performance measures and other outputs.

Recommended Reading: The Strategy-Focused Organization, by Kaplan & Norton

Cost is $49 for members / $79 for non-members.

Paul Arveson, is an IMC NCR member and a Senior Associate at the Balanced Scorecard Institute. Paul established the Balanced Scorecard Institute in 1998 as a clearinghouse of information to promote the wider use of this strategic management concept among governmental and nonprofit organizations. 

In 2003, Paul partnered with Howard Rohm to expand the Balanced Scorecard Institute to provide strategic management training and consulting services to all kinds of organizations. He currently serves as a strategic planning trainer, facilitator, and balanced scorecard consultant to government, nonprofit and commercial organizations of all types. PaulArveson has a BS degree in Physics. His first career was as a civilian employee of the Naval Surface Warfare Center (NSWC) in Bethesda Maryland. He served as a researcher, managing projects in acoustics, oceanography, and signal processing. He has published numerous technical reports and papers in these fields. 

He also has a Master's degree in Computer Systems Management, as well as the Department of Defense Chief Information Officer (CIO) Certificate for Government IT managers. He served with the Strategic Planning Office at NSWC in planning an organization-wide management system, and he worked as a staff member of NSWC's CIO Council. Paul supported staff in development of Baldrige criteria and performance measures to improve processes in the organization, and did a thesis project on knowledge management. 

Paul has also worked as a web developer for NASDAQ, an IT security consultant, a Technology Architect and an enterprise system designer.