 Keys to Managing Your Client Relationships
for Current Results and Long-Term Success
An Evening With Dr. John Glennie
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How do you grow a fruitful "relationship” with
your "clients”? We all know the
criticality of good client relationships for both current engagements and
future prospects. In fact, most of our business comes from repeat customers and
referrals. And we know that just doing fully professional work isn’t enough to develop
the kinds of relationships that maximize our work’s benefit and most satisfy clients.
This is so widely acknowledged that reams of
articles and many books have been written on achieving the "trusted advisor”
status David Maister uses to characterize our goal: instilling such confidence
and occupying so much mind space that clients automatically think of us for
help and refer us to their peers. Unfortunately, this codified guidance is just
too complex and detailed to guide us day-to-day. Is there a better way? Aren’t
there simpler mental models to help us avoid pitfalls and maximize benefits for
both sides?
At our April 12 program, Dr. John Glennie will
help us find some principles for managing our client relationships
for current results as well as long-term successthat maximize mutual
benefit. We can look for bright idea on issues like: - The
best ways of launching a relationship with a new client or prospect, and traps
to avoid;
- "Scope
creep” and how to manage it when the client has under- or over-estimated the
problem or the project; and
- Closing
out a project with good prospects for future engagements, yet without blatant
"fishing.”
About Our Speaker:
Our April 12 speaker, Dr. John R.
Glennie, will discuss his perspectives and recommendations about client
management based on his experience as a management / economic consultant for three
decades, during which time his clients included corporations, governments, law
firms and academic and training organizations. Dr. Glennie has served numerous
clients in the US and abroad, in SE Asia, China, Central Europe and Egypt. He
founded a highly successful consulting firm with offices in DC and NYC and has
been a principal in global and publicly traded consulting organizations. Dr. Glennie is former Chair of Argosy
University’s Business School and also a former member of our NCR chapter Board
of Directors. He was largely responsible for developing a special relationship
between Argosy and IMC NCR. While maintaining an active consulting practice
(much of it international), he has also taught other distinguished universities
including George Washington University, Georgetown and Troy University.
John’s
entire career has combined active consulting with academic work and given him
"a foot in both camps”. By systematically mixing consulting with academic work,
he has ensured that his teaching is solidly grounded in experience, and that
his consulting incorporates the best current knowledge of business management
and consulting techniques.
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