Mastering the Art of Pricing Consulting Assignments

Pricing is critical, and short-changing your pricing strategy is the fastest way to leave cash on the table—money that will be lost forever and never recovered. The most successful consultants know that pricing is strategic and that it can affect top-line growth and bottom-line profitability faster and more directly than anything else. So before you start that next proposal, come join us and learn how to master these four rules. You’ll be well on your way to achieving pricing excellence, along with putting more coin in your pocket.

1. Anchors aren't just for ships
2. Never underestimate the power of Free!
3. How price can drive value
4. Customers don't care about your stupid costs

Patrick Lefler is the founder of The Spruance Group, a pricing consultancy that helps companies grow faster and dramatically increase profits through smarter pricing strategies and execution. He is a former Marine Corps officer, a graduate of both the U.S. Naval Academy and The Wharton School of the University of Pennsylvania, and has held leadership positions at a number of different firms including Goldman Sachs, Citibank and Wall Street Systems. He is a member of Innovation NJ, a coalition of New Jersey’s leading businesses, trade associations and universities who share a commitment to fostering and encouraging innovation throughout the state. Patrick also serves as an advocate and mentor to returning veterans in conjunction with American Corporate Partners.