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Energize Your "Personal
Online Brand!”
An Evening With Grant Goodwin
Come at 5 pm and get a professional headshot
taken that will enhance your online presence
(FREE, compliments of Allroads)
Today, if you’re not on the Internet, you’re not in business. But, what’s different about marketing in the Internet Age? Are you perceived as an expert in your field? Are you actively managing your marketing and branding on the Internet?
Grant
Goodwin, President of All Roads Inc in Ontario,
Canada, developed
IMC NCR’s Wednesday, February 13
program for IMC USA’s October 2012 "Grow!” Conference in Orlando, FL,
to better position IMC member consultants as online thought leaders. The company helps
consultants achieve visibility amidst Internet clutter, build and maintain
trusting relationships, and differentiate themselves from competitors in the market. They assist in creating rich online content
that informs and teaches within their clients’ areas of expertise, to position the
consultant as a subject matter expert, and to foster a preference among
prospects seeking an expert to solve complex problems.
In
our Wednesday, February 13 session
you will learn how:
- The objective for marketing online is not to "sell”, but to
"teach”
- To create brand-friendly content and a pleasing user experience
- To
manage your appearance on search engines
- Effective branding leads to "buying conversations” with clients
and prospects, and makes it easier for people to refer you to others
- To
leverage online content across every dimension of your firm
- Online
thought leadership translates into speaking and content sales opportunities.
A "Sweetheart Deal”
The evening
of Wednesday February 13 is
devoted to developing your credibility online as a subject matter expert. It includes access to All Roads’ personal
online brand assessment tool ("Do I Matter”), a conceptual overview of the
Personal Online Branding strategy, a hands-on individualized workshop, a custom
brand consultation kit, a one-on-one online brand consultation with an All
Roads’ Personal Online Branding expert, and a photo shoot to produce a
professional "headshot” for your online use.
About Our Speaker
As Founder of All Roads, Grant Goodwin spends every day making the World Wide Web work for executives, professionals, and business owners across North America.
In 2001, Grant started an online education network that was the first of its kind to enable undergrads to access graduate level students and professors for academic assistance. This led to an online content sales business, and later expanded to providing knowledge and content to the advertising industry and other Fortune 500 businesses.
Grant’s background in online marketing, marketing research, content development, sales and branding led him to better understand the opportunities provided online for those that have a great product or service but minimal exposure. When Grant realized subject matter experts and thought leaders were increasingly seeking him out for advice on how to better use the World Wide Web, it became clear that there was a market for a full service agency to assist individuals who are skilled, but invisible online.
Dinner Buffet
LOCATION: Hyatt Arlington is conveniently located in Arlington, VA hotel. Just minutes from Washington, DC and only steps to the Rosslyn Metro.
METRO: ROSSLYN (Exit East side. L on Fort Myer Dr., RT on Wilson)
DRIVING: Maps & Directions
PARKING: Hotel underground self-parking garage; enter on Nash Street, $20.00/day. Hotel valet $25.00. On street Pay-to-Park where available.
Special Member Value:
#1 – Register early and
get a $10 Discount (by midnight Sunday, February 10)
#2 - Get "Read ahead” info and ideas you can
use at www.allroads.me/seminars
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Winner 2012 Acquisition Int'l Magazine Award
Training Insights shared with Forbes.com 
2012 Chair Leadership Awardee
2012 Chapter Leadership Awardee
Newly Elected FIMC
Chapter Recognition Award 2012
C2M Live
2012 Distinguished Service Awardee
2012 Chair Leadership Awardee