A NEW Academy Course

Top 10 Techniques for Business Writing That Rocks!

Presented by Lynda McDaniel

 This course contributes to the requirements for CMC certification with the Core Competency focus area of Consulting Skills and Tools, Early level

$29 for IMC USA Members, $79 for non-Members

Words are our wardrobe at work. Today, we have fewer opportunities to meet people face-to-face or even speak on the telephone. So, we form an impression of them from the clues we have—their written words. In a nanosecond, our brains conjure a picture from those words—of the writer and the company he or she represents.

After this webinar, you’ll snare skimmers and retain readers when you:

1. Jump-start your writing—and save time
2. Respect your readers so they respect you
3. Get to the point quickly
4. Write faster and increase your productivity
5. Refresh your fundamentals (punctuation and grammar goofs that make you look sloppy)
6. Use e-mail tips and tricks to get fewer e-mails--and better results!
7. Adopt the right tone for every audience
8. Write attention-grabbing, traffic-building content for your blog, articles, books, e-books, newsletters, reports, proposals--whatever you write at work
9. Edit and review like a pro to leave the best impression
10. Take breaks to refresh and rejuvenate your writing

 Lynda McDaniel, founder and director of the Association for Creative Business Writing, brings more than 25 years of writing, teaching, and learning to her webinars.

Lynda has written 1,000 feature articles for major publications, and she is the author of a dozen books, including her award-winning "Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two" (which took top honors from the National Best Books Awards).

Lynda’s long career as a journalist includes feature articles for magazines and newspapers such as Associations Now, Southern Living, Country Living, Yoga Journal, Law & Politics, American Cinematographer, AmericanStyle, NICHE, Atlanta Journal Constitution, Charlotte Observer, Seattle Post-Intelligencer, and washingtonpost.com.