Bob Phillips is the founder and creative guru behind E-Com Web Marketing, with more than 20 years of in-depth marketing and sales management expertise.  His presentation will outline the mandatory guidelines in developing a website strategy to effectively present and sell professional services.  You will discover why a consultant’s services, experience and expertise can’t be sold utilizing typical consumer website strategies.

Website content that will appeal emotionally to another business person, whether it be a CEO or business owner, must carry the proper tone and verbiage to encourage them to take action. The person you are trying to reach is already in a business mindset. When they read your content their buying decisions and buying signals will be much different than those of a consumer shopper.

This straightforward presentation will be a very pleasant experience in understanding how a consultant can maximize the professional sales effectiveness of his or her website.  Learn how “SEO” (search engine optimization) really works and how it will easily work for you as a consultant, the difference between writing text for style vs. writing text to improve Google rankings, and why writing less text on a website page will almost always generate more qualified leads more often than writing an extensive services description.  Concepts such as SEO, positioning, key words, landing pages and many others will become an active part of your new sales and marketing arsenal.