IMC Philly - Differentiating Your Firm in a Commodity Market
4/13/2012
| Event Details |
96
Normal
0
false
false
false
EN-US
JA
X-NONE
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:Calibri;}
"Differentiating Your Business
(Even When You Operate in a Commodity Marketplace)”
At
the heart of business success is the ability to compete. And the ability to
compete, in turn, is dependent on the ability to differentiate your business
from your competitors. In this highly strategic, provocative and inspiring
session, you’ll learn how to get off the competitive treadmill by creating
meaningful product and service differences. As important, you’ll learn how to
articulate those differences in ways your top prospects and customers will find
embraceable and compelling.
Topics to be discussed include:
Why finding your "point of
difference” is so important
Your 4-part strategic process
Marketing & messaging (viewed through new
eyes)
USP (Unique Selling Proposition)
& Positioning exercises
Creating
the WOW with your clients
96
Normal
0
false
false
false
EN-US
JA
X-NONE
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:Calibri;}
This will be presented by Bob Stalbaum , a nationally recognized business strategist,
master marketer, speaker, trainer, consultant, coach, and President of
Strategies for Success . As a top executive in the travel and
tourism industry for over 25 years, Bob Stalbaum had a major impact on how
travel was sold, marketed and serviced. Over the last sixteen years, he has
helped over 1700 different businesses increase their sales and revenues, while
also achieving positive and lasting changes in organizational operations and
behavior.
Bob has shared his business and marketing
expertise with thousands of entrepreneurs, corporate executives and
consultants. You will find him to be a high-content speaker who will give you
straightforward advice on what it takes to operate your business successfully. He
is a practitioner, not a theorist. You will enjoy his insight and clear style
of communication. |
|
