IMC Philly - Mastering the Art of Pricing Consulting Assignments

4/15/2013

When: Monday, Apr. 15 2013
05:30 PM until 8.30 PM
Where: Doubletree Hotel
640 Fountain Road
Plymouth Meeting, Pennsylvania  19462
United States
Contact:
Jon Oliver (Sign in to view e-mail address)

Event Details
Mastering the Art of
Pricing Consulting Assignments

Pricing is critical, and short-changing your
pricing strategy is the fastest way to leave cash on the table—money that will
be lost forever and never recovered. The
most successful consultants know that pricing is strategic and that it can
affect top-line growth and bottom-line profitability faster and more directly
than anything else. So before you start
that next proposal, come join us and learn how to master these four rules. You’ll be well on your way to achieving
pricing excellence, along with putting more coin in your pocket.

Anchors aren't just for ships
Never underestimate the power of Free! How price can drive value
Customers don't care about your stupid costs



Patrick Lefler is
the founder of The Spruance Group, a pricing consultancy that helps companies
grow faster and dramatically increase profits through smarter pricing
strategies and execution. He is a former
Marine Corps officer, a graduate of both the U.S. Naval Academy and The Wharton
School of the University
of Pennsylvania, and has
held leadership positions at a number of different firms including Goldman
Sachs, Citibank and Wall Street Systems. He is a member of Innovation NJ, a coalition of
New Jersey’s
leading businesses, trade associations and universities who share a commitment
to fostering and encouraging innovation throughout the state. Patrick also serves as an advocate and mentor
to returning veterans in conjunction with American Corporate Partners.