LAX Breakfast -7 Signs It's Time To Reposition Your Brand

4/5/2013

Event Details

IMC Southern California Please join us for the Monthly LAX-Area Breakfast Meeting Friday, April 5, 2013 Location: The Lakes Golf Course & Driving Range 400 S. Sepulveda Blvd El Segundo, CA 90245 RSVP by Wednesday, April 3, 2013 to reserve your place Cost: $22 for IMC members. $27 for non-members. From the IMCUSA.org website , register via the link under the red "Registration Information" bar. From email , Click HERE to register, (http://www.IMCUSA.org/group/IMCSOCAL) and select the event under "Upcoming Events” For more information, contact Jennifer Beever CMC, jenb@newincite.com About the LAX-Area Breakfast Meetings The LAX-Area Breakfasts occur normally on the 1st Friday of each month from 7:00 - 9:00 a.m 7 Signs It’s Time To Reposition Your Brand With Farida Fotouhi Do prospective clients get what you do? Has your practice, the competition, or the way clients buy changed since you hung out your consulting shingle? Perhaps you never invested in branding your practice in the first place! Regardless, by doing business you began to position a brand – good or bad. Join us on Friday, April 5 th , for this interactive and high energy presentation by veteran branding and ad exec Farida Fotouhi. Farida will help you understand the signs that a brand isn’t working and how to fix it. At this program you will learn a framework for examining the three realities that must guide your branding, marketing and positioning strategy and how to make sure your brand is in alignment with current realities. Don’t miss this program and great networking with your fellow consultants.   About Our Speaker, Farida Fotouhi Farida Fotouhi is President of Reality2, a marketing, branding and creative services company she founded to help clients address new realities in the business environment. Prior to Reality2, she was co-founder and CEO of Fotouhi Alonso Inc., which was one of LA’s top mid-sized advertising agencies for over 20 years. Farida has spent 30 years working with clients ranging from major national brands to entrepreneurial start-ups. Her experience spans virtually every category in both BtoB and consumer marketing. She has developed branding strategies and marketing programs for Honda, FX Network, LA Times, Epson, LA DWP, SNL Financial, Cal Poly Pomona, and Mocha Mix, to name a few. Farida graduated cum laude from Middlebury College in Vermont. The daughter of an American diplomat, Farida spent her childhood overseas, and consequently speaks Japanese, Portuguese, some French, Hausa, and casual Spanish. From the IMCUSA.org website, register via the link under the red "Registration Information" bar. From email,  Click HERE to register, (http://www.IMCUSA.org/group/IMCSOCAL) and select the event under "Upcoming Events” For more information, contact Jennifer Beever CMC, jenb@newincite.com   April 5, 2013 7:00 – 7:30 AM Arrival and Networking 7:30 Hot Breakfast Buffet 7:40 Brief Announcements & Attendee Introductions 8:00 Program Begins 8:50 Q&A 9:00 Adjourn At The Lakes Golf Clubhouse, 400 South Sepulveda Blvd. El Segundo, Los Angeles, CA, 90245 Institute of Management Consultants USA | 2025 M Street, NW, Suite 800, Washington, DC 20036 | (202) 367-1134