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Christina Rusnak
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Oregon & SW Washington
Chapter Operations
Chapter Leadership
Oregon & SW Washington Chapter Board
Consulting Focus: Disciplines
Consulting Focus: Industries
Nonprofits, Public Sector
Consulting Focus: Client Type
Public or Regulated, Small Business
Consulting Focus: Consulting Firm Type
Solo Startups
Connections  (1)
Last updated: 2/25/2018
Ms. Christina Rusnak, Owner, Switchback Group
Professional -- Chapter: Oregon & SW Washington
Professional Information
Switchback Group
2712 NE 13th Ave.
97212  United States
 [ Map ]
971 275-2534 (Phone)
Visit Website »
  Institutional/Nonprofit, Private/Commercial, Public/Government
  Business Services, Government/Public Sector, Other Industry
  54: Prof, Scientific, and Technical Services, 71: Arts, Entertainment, and Recreation, 92: Public Administration
  Leadership Development, Organizational Design/Devt, Other, Strategy/Planning
Personal Information
Visit My Website »
Additional Information
- Switchback Group’s mission is to strengthen communities through place, people, culture, arts, heritage and creativity.
- With degrees in Management, Arts Leadership, Music plus professional certifications in Management Consulting and Cultural Planning I work in different capacities depending on the needs of the organization with with a focus on strategic planning
- Twenty years successful management experience in senior management & Non-Profit executive leadership; skilled in all aspects of Management and Non Profit functions including business analysis, strategic & tactical planning, community planning, project management, budgeting, forecasting, staff development, partnerships and engagement
- Six years as management consultant and creative entrepreneur working with varied organizations, adhering to the Institute of Management Consultant’s highest standards of ethics
Social/Volunteer Organizations
International Alliance for Women in Music, Executive Board member
Institute of Management Consultants, ORSWW Executive Board member
Signal Fire Arts, Board member
Confluence Project - connecting people to place through arts and education
Oregon Arts Commission/Oregon Cultural Trust - grants panelist annually since 2015
More Information
The primary goal of SWITCHBACK GROUP is to help communities and organizations to find common ground among their multiple communities and to realize their collective vision by integrating arts, culture, creativity and natural heritage to enhance cultural and economic vitality, strengthen cultural values, and to build community character and a sense of place.

Excelling in all facets of planning and organization, Ms. Rusnak’s strength is connecting people and organizations – building partner relationships. This provides her with the ability to see the big picture and drill down to details. Ms. Rusnak is an engaging speaker, presenting nationally on the topics of place, landscape, community, advocacy and the arts. Her articles and blogs have appeared in arts journals and industry websites.

At Switchback Group, we leverage our active arts leadership and substantial planning experience to our provide a unique suite of strategic cultural planning consulting services. We work with tactical and senior level partners across multiple constituencies to achieve cultural planning goals. These include: Environmental Organizations, Government Agencies, Architecture and Development firms, Arts and Cultural organizations.

Every project is unique in its cultural, economic, social and environmental context. We dive deeply into research from both documented sources and in person-to-person interviews to truly understand the authentic essence of place. This work includes gaining an understanding of its landscape, economy, cultural heritage, community values, input and engagement, cultural assessments as well as case studies of other community success stories.
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