EDUCATION: + MBA, Duquesne University, Pittsburgh + Master in Political Sciences, Universitá degli studi, Milan + Certificates: strategic marketing (Universitá Bocconi, Milan); BtoB strategy (Universitè de Fribourg); NLP Practitioner (NLP-Comprehensive University, Colorado) PRESENT: ++ owner of Going International, a firm consulting and training on organization, management, marketing and communication. Main focus: promoting American success in Europe ++ Cofounder of the International Network Confluenze, focused on helping companies and organizations to succeed abroad and on promoting innovation through proprietary marketing and design tools. Confluenze has offices in USA, Europe and China ++ Teacher and trainer in Institutions, Chambers of Commerce, Businesses and Universities. Managers' coach. Organizer of conventions and public speaker. PAST: - Consultant in international projects of the European Union - Marketing Manager Italy & Brand Manager Europe in Landis & Gyr
PAST- Italian CMC, member of the board of directors of Apco, the association connected to IMC in Italy) and leader of its international group - member of the board of directors and marketing responsible of the nonprofit association Design for All Italia. Originator and leader of many of its projects which led to tripling the association yearly income - member of Adico (Italian association of commercial directors) and teacher in its Academy PRESENT -member of the board of directors of IMC NCR and member of AMADC, WNG, SID, WIIT, WIPP, NIAF
My main goal is to promote the success of American small businesses and organizations in Italy and Europe, helping them to meet the challenges of different cultures and markets
CORE OFFERINGS - Analysis of corporate structures, culture, HR, products and services to assess viability in a specific foreign market - Research of foreign markets with its opportunities and threats - Facilitation of design developments and strategic/operational marketing to build a lasting success in foreign market - Design changes in products and services to satisfy evolving cultural and market needs - Support with designing strategy and business planning - Preparation of human resources infrastructure for new challenges - Support of organization’s activity in foreign market . To give successful solutions I developed 3 innovative marketing approaches and several qualitative research and strategic communication tools on which I also lecture and wrote 2 books and several articles and whitepapers.