DMgt, Colorado Technical University - Colorado Springs MS, Iowa State University MBA, Drake University BS, Minnesota State University - Mankato
Dr. Rod Hagedorn is a veteran marketing and business performance improvement professional, having had management experience with several Fortune 500 companies and consulting experience with numerous small and mid-size organizations. He has proven expertise in business analysis, marketing strategy, marketing effectiveness, cost containment, competitive positioning, new concept/product development, and driving change.
His experience includes nearly two decades of working with leading companies such as Wells Fargo, Meredith Corporation, Northwest Airlines (Delta), U.S. Bancorp, and UnitedHealth Group. Over the years, he has been instrumental in driving growth, reducing costs, and improving business performance. He currently serves as general manager and senior partner of Business Performance Improvement Consortium LLC, a consulting group based in downtown Minneapolis.
A practitioner-scholar, Rod’s academic background has included teaching management and marketing at several colleges and universities such as Iowa State University, Grand View University, and Upper Iowa University. He currently teaches for the top 100-ranked University of St. Thomas Opus College of Business, Colorado State University - Global Campus, and Capella University.
Rod holds a B.S. in finance and economics, in addition to a general management M.B.A. from Drake University and a M.S. in marketing from Iowa State University where his thesis research was on measuring sales and marketing effectiveness. His doctoral dissertation subsequently focused on CEO attitudes toward marketing and the relationship to marketing performance, leading to a Doctor of Management from Colorado Technical University in Colorado Springs.
He is a member in good standing of the Institute of Management Consultants, the Academy of Management, the American Marketing Association, and the Society for Case Research.