BA, General Business, Texas State University Graduate Studies, Universtiy of Texas Austin, Texas Licensed Massage Therapist, Lauterstein Conway Massage School American Spa Therapy Education and Certification Council
Social/Volunteer Organizations
Member of ISPA, IMC, Day Spa Association and MANA. President of Spa/Hospitality Chapter of IMC. Educator of Spa Marketing/Branding for Spas, University of California, Irvine. Former board member of ISPA and ISPA Foundation Board.
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Deborah Evans is the founder and principal of Deborah Evans & Associates and has created and designed, developed, consulted, marketed and managed select destination, resort and day spas and salons throughout her career.
Ms. Evans has served on The International Spa Association Board of Directors and Foundation Board. She currently serves as President of the Spa Consulting Chapter of the Institute of Management Consultants and is dedicated to setting ethical standards and certification for spa consultants. She is a member of the International Spa Association, The Institute of Management Consultants and The Manufacturer Agents National Association. An on-line instructor for the University of California, Irvine and teaches Spa Marketing and Branding, Evans holds her Bachelor of Business Administration from Texas State University and completed additional graduate studies at The University of Texas. She is a licensed massage therapist and certified in spa therapies with ASTEC, The American Spa Therapy Education and Certification Council.
Experience: Ms. Evans oversaw the development and repositioning of two leading destination spas, Lake Austin Spa Resort in Austin, Texas and Red Mountain Spa in St. George, Utah. Serving as General Manager of both of these "top ten" spas, Evans oversaw the re-tooling of "Bermuda Inn" to "Lake Austin" and "National Institute of Fitness" to "Red Mountain Spa".
In 1996 Evans developed and conducted a spa management training program and founded her spa consulting business and was selected to develop The Grand Floridian Spa at Disney World in Orlando, Florida as her initial project.
A partial list of additional projects include Ritz Carlton, San Juan, Puerto Rico; Mission del Sol, Cuernavaca, Mexico; PGA National Resort and Spa, Palm Beach, Florida; The Greenhouse, Dallas, Texas; Hidden Orchard Spa, La Porte, Indiana; Jacques Dessage, Shadyside, Pennsylvania; The Retreat, New Braunfels, Texas; Inn by the Sea, Cape Elizabeth, Maine; Eaglewood Resort & Spa, Ithaca, Illinois; Stonewall Resort & Spa, Roanoke, West Virginia; The Chattanoogan, Chattanooga, Tennessee, Sorrel River Ranch, Moab, Utah and Eleven Las Vegas, Las Vegas, Nevada.
As an author of three books, including her last book, Spa Specialties which sold over 26,000 copies, Evans has been a frequent guest on many television and radio programs as well. She is also a frequent speaker on spa development, marketing and public relations, industry trends, spa residential development and resort and spa operations and has presented at The International Spa Association Conference, Club Industry, Luxury Travel Expo, Cornell Spa Symposium, Cornell Hotel Society, Spa Exec, IECSC and IATOS.