Strategic Marketing Associates delivers highly customized research, strategy, planning and marketing services for B2B technology providers. Services are uniquely built to serve the client's needs, business context, customers and market, people and processes.
Strategic Marketing Associates has been providing consulting services for 15 years. During that time, projects for hardware, software and services clients have included industrial technology, on-line financial services, industrial software, engineering services, and transportation software and services.
Engagements usually multi-year and include a range of services that align activities across the client's value stream to insure the value is delivered to the customer.
Michael Goeke is a Certified Management Consultant who brings a wealth of experience and discipline to all engagements. His educational background includes a BS in Electrical Engineering and MBA degrees.
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Strategic Marketing Associates' mission is to help B2B technology providers grow and adapt their business to new opportunities in their markets.
- Identify and assess new business opportunities, - Provide custom market research and business capture strategy, - Develop marketing programs for new business opportunities, and - Plan and support execution of marketing programs.