Ms Deborah A. Smith CMC, Principal, Smith Club & Spa Specialists

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Deborah A. Smith CMC

Spasmith

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Bio

Last updated: 1/26/2013

Ms Deborah A. Smith CMC, Principal, Smith Club & Spa Specialists
CERTIFIED -- Chapter: Spa/Hospitality

Other Networks: About Smith Club & Spa Specialists
Profile Link: http://www.imcusa.org/member/Spasmith

Professional Information
Smith Club & Spa Specialists Principal PO Box 3004 Basalt Colorado 81621 United States [ Map ]		970 927-1549 (Phone) Visit Website »

Profession:	Consulting
Sectors Served:	Private/Commercial
Industries:	Other Industry, Retail/Leisure, Spa/Hospitality
NAICS Code:	54: Prof, Scientific, and Technical Services, 55: Management of Companies and Enterprises
Consulting Specialty:	Marketing, Project Management, Quality Management, Sales/Business Development, Spa/Hospitality, Strategy/Planning
Academic Degrees:	BA/BS, MBA
Speaker?:	Yes

Personal Information

Background
CMC Elect Date: 4/15/2011
CMC Certificate Number: 6154861
Education/Experience
Instructor at University of California, Irvine of "Spa Marketing & Branding", a required core course in UC Irvine's Spa and Hospitality Management Certificate Program - Summer & Fall Terms 2012. MBA, with distinction, Thunderbird School of Global Management (Glendale, AZ) Doctoral level coursework in Leisure Studies, New York University Doctoral coursework in Sports Psychology & Movement Science, Florida State University BA,cum laude, Tufts University
Social/Volunteer Organizations
Leaders Circle/Board Member, ISPA (International Spa Association); VP/Treasurer, Institute of Management Consultants - Spa/Hospitality Chapter; Advisory Spa Board ,IHRSA (International Health, Racquet & Sportsclub Association); Mentor, Thunderbird Foundation "Project Artemis" for Afghani/Jordanian female entrepreneurs; Teacher, ESL, English in Action, Roaring Fork Valley, CO

More Information

Smith Club & Spa Specialists is a full-service consulting ﬁrm that provides
conceptual development, design, and operational expertise to existing
and new-build hotel, club, and private community properties in North America and overseas. Our team of highly qualified professionals has the in-depth operational experience, comprehensive development knowledge, and proven track record that is so necessary to achieving a successful, results-oriented outcome for clients.

For new builds, the Smith team is dedicated to creating profitable facilities and programs that are market-driven and distinctive within their competitive set and provide an exceptional guest experience. We believe that the principles of consumer product development apply to spas as well, and that the concept of “build it and they will come,” or of copying what other spas have done, is one of the most serious (and common) mistakes made in the spa industry today.

A core strength is our ability to design and program a spa so that it
reﬂects the individual characteristics of the region, the culture and
community in which it is located, is operationally efficient and
maximally profitable for stakeholders.

For existing spas and wellness facilities wishing to refurbish, re-position,
or improve their financial performance, we provide clients with a
multi-faceted needs analysis that results in an improvement action plan
detailing cost-effective renovation options; new treatment and
wellness program initiatives; cost-reduction and staff re-training
programs; innovative internal/external marketing strategies to drive
revenues; and brand analysis and re-positioning.