| Effective Leadership Communication:
Engaging Employees, Key
Stakeholders and the Media
| WHY THUNDERBIRD?
100% Global Business Focus:
Our programs specifically address the relevant challenges that managers face
when conducting global business.
Content Proven to Work:
Our unique program content has proven effective with global leaders from top companies around the world. In fact, Thunderbird has been successfully preparing executives for the challenges of global business for more than 60 years!
Developed by the "Best of the Best” Global Faculty:
Thunderbird faculty are recruited from around the world on the basis of their dynamic executive teaching skills, thought leadership and
firsthand experience in global markets.
Thunderbird is among the 12 elite open enrollment providers in the world (Financial Times 2009)
NOTE
5-Evening Program Worth:
1.5 CEUs; 18.00 PDUs by PMI
| In an increasingly challenging, global business world, leadership success hinges on effective communication that engages employees, key stakeholders and the media. Thunderbird’s Leadership Communication program will deepen your skills in communicating your message with clarity and focus using a practical framework.
The program explores how the news media relates to your business and how you
can use media interactions to communicate your message. Find answers to questions like, "How can I communicate with employees to shift them from participation to commitment? What leads a ‘public’ to become a ‘key stakeholder’? What information should I share with the media?” You will also practice delivering your message on-camera as you expand your communication skills.
Designed and taught by Taylor Carr, MA, and Caren Siehl, Ph.D., this program is held in the metropolitan Phoenix area. A key program outcome is the opportunity to broaden your network of leaders while sharing best practices and experiences with diverse program participants.
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5 evenings: Tuesday/Thursday Fee: $2,500 April 8-27, 2010 Fiesta Resort Conference Center Tempe, AZ
3 days Fee: $3,700 Oct. 12-14, 2010 Thunderbird Campus Glendale, AZ
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- Enhance your skills to engage through focused communications
- Gain a better understanding of how the media work and why it matters
- Practice handling challenging issues on camera and making media interactions a positive outcome for your organization
- Learn the keys to stakeholder engagement and how this can enhance communication within your business
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Discussions and case studies explore the positive impact of effective leadership communication focusing on: the power of employee engagement and communication; a proven framework for enhancing
engagement and communicating change; good vs. bad media coverage; interacting with the media on tough issues; interview preparation with real-world scenarios; on-camera interviews conducted in real-time; the importance of connecting with key stakeholders; and effective
communication practices with stakeholders versus "publics.”
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