Business Architecture: A New Opportunity for Consultants?
Friday, April 9, 2010
Business Architecture: A New Opportunity
by Dr. Rick Hubbard
Things Change. As Consultants—
—we like to keep
Architecture adds a new element to consulting. It helps grow your practice,
enhance Trusted Advisor stature and provide greater client value.
Decline of Middle Management
The 1980s saw
the decline of Middle Management. Organizations were flattened and efficiencies
wrung from business processes. The 1990-2000s resulted in "Post Bureaucratic” organizations.
forces changed the nature of consulting.
Yesterday’s Success Created Today’s Problem
Middle Managers simplified "designing” the business.
Smart people created processes. They achieved business objectives. They adapted
when needed. Middle Managers designed, monitored and executed business
the near extinction of Middle Managers remains the need to design, execute and
monitor the business.
What’s Driving This Change?
in Middle Management—coupled with advances in strategy and business process
automation—revealed a critical gap.
do clients bridge Strategy ("Direction”) and Operations/Optimization? This is
driving the emerging discipline: "Business Architecture.” A key component of
Business Architecture is "Business Design.”
Architecture,” according to Jack Hilty, President of the Business Architects
Association, "includes purposeful design of collaboration across
divides…between specialties.” Hilty adds, "Within functions, success is readily
achieved. Yet, executives aren’t satisfied—they expect success end-to-end.”
Architects are planners and designers. They also monitor to detect undesirable
deviations. They drive organizations to further evolution by implementing
describes members of the IMC USA, saying "…Business Architecture [is performed]
by cross-organizational generalists—typically with breadth and depth of diverse
experience. [They] possess professional skills for transforming corporate
strategy into functioning business design.”
value is important to Mr. Hilty, he stresses, "Business Architects enable
corporations to increase market share, profit margins and flexibility, while
Business Architecture Helps Consultants
Architecture provides consultants insights regarding client organizations. One
way is use of a common frame-of-reference; shown here:
Architecture, consultants can be more advisory, effective and efficient without
reinventing descriptive models.
Consultants Obtain Many Advantages
discipline of Business Architecture equips consultants with many advantages,
Using an empirical approach to quickly analyze
and predict effect on client organizations means you more easily transition
from strategy to operations.
With a solid reference model, you focus more on delivering your unique
value to the client.
the BAA’s growing Body of Knowledge means your client’s will have greater
confidence in the foundation underlying recommendations.
you elect to participate, the Business Architecture Association and
Certification means your clients place increased weight on recommendations as
Are All Management Consultants Business
USA Chairman and CEO, Dr. Drumm McNaughton, CMC says, "The emerging discipline
of Business Architecture
provides consultants a valuable frame-of-reference and simplifies explaining
cross-organizational changes to clients. Any management consultant should take
a look at this emerging field.”
Enhance Your Consulting Value—Learn about Business Architecture
Business Architecture in your Consulting Practice. Download Business Architecture: An Emerging
Profession from http://www.businessarchitectsassociation.org/about.
About the Author
Dr. Rick Hubbard first earned his CMC in
1986. He’s been involved with Local Chapters and National Conferences. He’s
helped practitioners—in a dozen countries—save millions of dollars with Small
Project Systems & Tools (http://www.SmallProjectSystemAndTools.com).He
is a member of the IMC USA and the Business Architects Association. www.imcusa.org/member/rickhubbard