CMC Spotlight on Connie Burtcheard

With over 20 years ad industry experience, Connie Burtcheard CMC knows a thing or two about running an ad agency.

She also knows that getting her Certification as a Management Consultant in 2009 set her apart from other consultants who provide similar services.

"There are many consultants to ad agencies whose ethics are poor. Getting my CMC was a way to show that I have high ethical standards and high quality of work. It proves I’m at a different level,” says Connie. "It also helps clients accept the recommendations I’m making.”

Connie is Chief ADvisor and founder of Agency Advisor, which consults for ad agencies, graphic design firms and advertisers. She has consulted for over 600 clients. With the ad industry now in a slump, Connie has focused her efforts on writing a book on best practices for ad agency management. She expects to publish in spring 2011, and select e-chapters are already available on her website, www.AgencyAdvisor.com.

As Membership Chair for the Arizona Chapter, Connie actively works to build membership as well as relationships with the local business community. "We are running an outreach workshop for local Arizona businesses on February 2^nd. We expect over 100 businesses to attend – wish us luck!”

One final thought on the CMC from Connie: "If you’re a CMC, you should actively promote your certification. Tout it on your website and email blasts, and slip it into the conversation when talking to clients. It adds credibility which helps you get business.”