New Social Media Capabilites on the IMC Website

Social media is a hot topic lately. Everyone is using it – celebrities, children, businesses. What is it exactly and what does it mean to a management consultant?

According to Wikipedia, "Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.”

In a blog posted on the IMCUSA.org website, Mark Haas, CMC, FIMC, wrote, "Social media, started as a person to person venture, has steadily morphed into a business to business enterprise. If the purpose is to be social and share information about yourself, then this seems an excellent way to both market your services as well as deliver them.

"Consider at a minimum the search capabilities of LinkedIn, the community building power of Twitter, the impact of many shared bookmarking sites, or the growing ability to create communities of interest. All of these work well for consulting firms and we should all have a social media policy as part of our overall business plan.”

As consultants explore ways to increase their social media presence, the IMCUSA.org website has developed several features available to benefit members who want to augment their social media visibility and presence.

Haas says, "Since the IMC USA website gets a million page views a year, creating a member profile may actually be a better platform than your own site. Additionally, you can create personal, chapter or community blogs and comment on other people’s posts. And you can post photos and news, about you personally or for your chapter or group.”

A new set of features on IMCUSA.org gives you the ability to promote your IMC profile throughout the web. As a member, you can now simply link your IMC account to your Facebook page, so that any of your activities on the IMC site (for example, a post on a blog, uploading a photo, or commenting on a news item) will show up automatically on Facebook. You can do this by clicking the f-Connect button on the right "My Profile” panel. The app will walk you through a few easy setup screens.