Another Successful ConFab
Thursday, November 18, 2010
By Susan Dodia, PMP
ConFab was started in 1978 by Richard Pinsker
CMC, FIMC, and several peers as a forum for small consulting firms
and sole proprietorships to share in-the-trenches, actionable information, by
consultants and for consultants. From that earliest event with just 22
attendees, the focus of the event has remained on tactics and practical
In October, 150 consulting
professionals convened in Reno, Nevada for ConFab 2010, the 33rd conference of
The weekend started off with
a golf outing on Saturday morning for members, exhibitors, speakers, and
guests. Attendees then had the option of
attending one of two pre-conference workshops to gain insight on building and
promoting a consulting business. The day
ended with a cocktail reception that let attendees meet and mingle.
In the Thick of Things
Sunday morning started
bright and early with a 7:00 AM continental breakfast, followed by an energetic
who taught the group how to maximize networking efforts and results through a
Participants finished the exercise with a stack of business cards and a
challenge from Alice to follow up with people after the conference.
In addition to General
Sessions, attendees could chose to attend presentations that focused on
marketing and sales, mastering consulting skills, and best practices for
managing a consulting practice.
"Using Blue Ocean Strategy to Improve Your
Business” was the topic of the Keynote Address, delivered by Dr. Sarah Layton,
CMC, who talked about strategies to build competitive advantage and
illustrated her points with examples from her numerous successful client
Saturday night’s dinner and
awards ceremony saw lots of familiar faces receiving awards, including Dr.
Layton, who was inducted as a Fellow in the Institute. With so much excitement recently about the
recent ISO accreditation for the CMC credential, two chapters were recognized
for their contribution to CMC Accelerator Program: Georgia and the Oregon and
Monday’s activities included
roundtable discussions over breakfast, more General Sessions, and a "talk show”
style program during lunch, where participants were able to get their
consulting questions answered by their peer group.
Mostly every practicing
consultant thinks about the challenges and opportunities presented by social
media, and ConFab offered insightful content on this topic. Attorney Lauren Bloom, who serves on the IMC
USA Governance Board, presented a talk on "Ethics and Professionalism in the
Digital Age,” and offered insights on recognizing ethical risks in this new
digital environment. Jennifer Beever CMC, coached attendees on how to plan and execute a practical
social media system in her presentation, "Social Media Marketing Machine”.
Looking Forward to Next Year
This year’s attendees left
ConFab with new ideas to think about, new skills to use, and new friends to
follow up with, until next year, when it starts all over again.