Notes from the Editor
Thursday, May 05, 2011
D. Kevin Berchelmann
Editor, IMC Connector
We speak so
often about "the economy," as if it's this latent beast lurking about
that no one can influence or control.
And that beast, according to many, unilaterally influences success and
failure in myriad ways through all walks of life and industry.
how you measure "the economy," it doesn't fundamentally
"cause" ANYTHING; it merely exists in the background, sort of like
the movie "Matrix." It's a
backdrop for industry, a simple, somewhat undefined engine creating a lot of
white noise. And sometimes,
We hear too
often, from both colleagues and clients," Man! I sure will be happy when
'this economy' turns around," and in response to the ever-present question
'How's business?' we hear 'not bad, considering the economy.'"
plentiful. Banks have it, private equity
folks have it, and even venture capitalists have it. Lots of it.
If they aren't investing, it isn't because of a lack of financial
resources. Earnings are up, the Dow is
up, annual reports read like boom-time in the good ol' U.S. of A.
available economic indicator, save employment (which shouldn't be a big
consideration for most of us), says "the economy" is doing pretty
darned well. So, then, why are many still using "the economy" as a
crutch for failure (or at least mediocre results)?
Now THAT'S a
good question. In my opinion, many use
it simply because it's the easiest, most available, fully-understandable excuse
for lackluster performance (never waste a good crisis, eh?). Everyone continues to nod their head in
reverence when discussing "the economy," as if a demonstrated lack of
respect would unleash the fury of "the economy" on their worlds.
course, is simply more bunk.
Here comes a
profound statement. I figured I would
announce it, since much of what I write may be decidedly UN-profound. Here
goes: "If anyone in your world is
succeeding today, and you are not... IT'S NOT THE ECONOMY!"
Did you get
that? If someone in your business,
industry, market, locale, etc. is succeeding today, then any use of "the
economy" for less than stellar performance is just another cop-out. So, in
the immortal words of my doctor, when I tell him that it "hurts when I do
this or that..." "Well, STOP DOING THAT."
Carville's slogan during the Clinton election campaign (with just a slight
modification), "It's not the economy, stupid!"