Marketing with Webinars: 10 Key Benefits
Wednesday, August 31, 2011
By Leslie Shields, CPC
remember the words of Dr. Seuss?
Oh, the places you’ll go!
Today is your day.
You’re off to Great Places!
You’re off and away!
webinars as places you can go. Webinars
have evolved into a key marketing tool.
Webinars are marketing events where you invite prospects and customers
from outside your company to learn about a new product, share in your subject
matter expertise on something important to them, or just find out what makes
you a good fit to work with them.
What’s in it
for you? If you effectively plan and execute a webinar you can:
your company’s brand awareness
• Help expand
inside existing customers
prospects and move the right customers to the next stage of the sales process
thought. Webinars offer a number of benefits.
Here are 10 benefits you may want to consider:
- Short Lead Time – A webinar can be up and running in
4-6 weeks. Logistics are not
complicated and you don’t need to plan months in advance.
- Run webinars with small numbers or large numbers -
You don’t need to worry about minimum number of attendees; meeting venues;
catering; or parking.
- Build loyalty with existing clients/customers – It’s
an easy, low-cost leveraged way to add value and maintain your
- Conduct market research – Prior to the webinar
survey the participants to identify their concerns, issues and challenges
about the topic. This information
provides invaluable research for your business.
- Create instant products through recordings – Many
webinar services have a recording function built in. Use the recording to turn it into a
product such as a DVD, video podcast or on-line video.
- Invite prospects to attend - It’s a low-cost way to
give them an experience of you before they "buy” you.
- No geographical boundaries – You are not limited to
your city, state or country. Because of the global possibilities you can
reach people beyond your borders.
- Provide product support – Use webinars to answer
customer questions, explain how they can use the product more effectively,
and get feedback for future enhancements.
- Expose attendees to guest experts – You do not need
to be the speaker of all your webinars. Invite a guest presenter to share
the stage. Same market, but with a different area of expertise.
- Give people more access to you – A webinar is an
inexpensive way to interact with many people at the same time, while still
Leslie Shields is President of Chevannes
Global, offering consulting and coaching to small businesses. Our
leadership team has over 100 combined years of diverse experience brought from
corporate, government, non-profit and entrepreneurial sectors. What
differentiates us is our unique blendof services from ourown
business evaluation tools to how we coach and strategize to move businesses forward.