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Communications articles and Webcasts from BetterManagement.com
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BetterManagement provides up to date business articles and webcasts from today's top global thought-leaders for Communications
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Jul 10, 2008 Webcast: Enterprise Risk Aspects of Performance Management
Business consultant and author David Axson talks about the importance of risk when implementing a performance management plan.
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Jul 30, 2008 Webcast: Beyond the Customer Custody Challenge: How to End Internal Marketing Conflict and Put the Customer Experience First
In recent years, corporate marketing organizations have divided and then subdivided into specialized units, such as acquisition, retention and revenue generation (cross-sell & up-sell). This fragmentation of the marketing function is a threat.
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Aug 12, 2008 Webcast: Aligning Hiring Practices with Corporate Culture and Strategies
Hiring employees who support and embody the corporate culture is one of the best ways to ensure your company “lives” its mission. But how do you identify, hire and place these people? Tune in to this fascinating seminar to learn.
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Article: Why Turning the Customer Experience into Emotional Engagement Adds Value to a Brand
To successfully engineer customer expectations and create an effective brand, a company must do more than provide an experience. It’s not about how customers feel about your products, but how the products cause customers to feel about themselves.
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Article: Accenture CIO Survey: Information Management Trends in Data Management and Architecture
In 2007, Accenture surveyed 162 CIOs in North America and Europe about information management including data management capabilities.
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