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BetterManagement provides up to date business articles and webcasts from today's top global thought-leaders for Customer Management

Sep 09, 2008 Webcast: Marketing Measurement Today: Technologies for Marketing Dashboards
This installment of Marketing Measurement Today will explore some of the options currently available and give insight into important issues you need to consider before you deploy your marketing dashboard.
Oct 14, 2008 Webcast: Marketing Measurement Today: Selecting your Key Marketing Metrics
TBD
Nov 11, 2008 Webcast: Marketing Measurement Today: 10 Ways to Improve Marketing Measurement in the Coming Year
How close are you to gaining actionable insight from your marketing measurement efforts? This Marketing Measurement Today webcast looks at the 10 things you can do now to lead to better ability to link marketing investments to bottom-line results.
Jan 13, 2009 Webcast: BOOM!: Risk More, Gain More / Conclusion
Join best-selling authors and speakers Kevin and Jackie Freiberg for the final Webcast of this 5-part series and learn how to blow the doors off business-as-usual. Topics in this Webcast: Risk More – Gain More and a Summary of the 7 Choices.
Article: The Steps to Vertical Market Leadership: ITSMA’s Vertical Maturity Model
To help marketers find their place along the vertical market maturity path and develop appropriate marketing for each stage, ITSMA has developed a conceptual framework which gives companies a way to gauge progress and match strategies and resources.