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IMC DFW Management Consultants Forum - Get Business ! Applying Cialdini's Principles of Persuasion
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President Pete Sorenson, CMC - 
Past President Tom Ingram, PMP -
Marketing / PR Dick Morgan, CMC -
Member Communications Ken Goldstein, CMC
Membership Darren Smith -
Practice Development Co-chair Gerald Nehman -

Institute of
Management Consultants
Dallas Fort Worth Chapter

Co-chair Brent Knipfer -
Website Development Jack Zimmanck -
Treasurer Michael Egan, CMC - 
Secretary Jim Webb, CMC -
IMC Websites National: 



Management Consultants Forum Announcement

GET BUSINESS !        

After someone has praised you, what is the most effective thing you can do immediately after saying "Thank You"?

Get the answer to this and many other questions as we discover new ways to apply Cialdini's Principles of Persuasion



The Institute of Management Consultants Present

Get Business !
Applying Cialdini's Principles of Persuasion
Edward Stone CMC, FIMC - Forum Moderator

April’s Special Event, featuring Dr. Robert Cialdini, was an eye-opener for those who attended. Many called for a follow-up forum to trade ideas about how to actually apply Cialdini’s principles. IMC answers the call at the May meeting.
Dick Morgan CMC will briefly review Dr. Cialdini’s six principles of persuasion and three types of application. If you missed the special event, this will bring you up to speed.
Dr. Richard Tozer
will relate actual examples showing how Cialdini’s principles increase your persuasive powers in all kinds of situations. Some are hilarious!
Then, Edward will throw open the floor. Everyone will profit from the many ideas and questions posed during this fast-moving session. We’ll focus on ways to actually apply Dr. Cialdini’s research to get business and get our recommendations accepted. Incidentally, his principles also apply to other situations in our daily lives.

Don’t miss this opportunity
to see the ways ingenious people (like you) find to utilize proven principles and improve their persuasive capabilities!







Cooper Aerobics Center, Guest Lodge
Preston Road at Churchill Way (one half mile south of 635)


Date:                            Monday, May 17th, 2004
Networking:                 6:00 pm - 6:45 pm
Dinner:                         6:45 pm - 7:15 pm
Program:                      7:15 pm - 8:30 pm
Cost:                            $35.00 for guests / $25.00 for IMC USA Members
R.S.V.P.                       REGISTER NOW  by Friday, May 14th
OR                               Visit our website  -





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The Institute of Management Consultants (IMC), is a professional association founded in 1968 to establish standards of competence and conduct for the Management Consulting Profession.  Members who satisfy the Institutes’ rigorous criteria are awarded the designation "Certified Management Consultant" (CMC).

For information on becoming an IMC member, please contact Darren Smith –, 214-353-9333



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