Carve out new market spaces your competitors cannot touch - Learn about "Blue Ocean Strategy"
Management Consultant’s Forum
Monday, October 17, 2005
When should you and your clients upgrade your toolsets in face of today's hyper-competitive markets? How about right now?!
A hot trend in American business made the cover of Business Week Magazine: the "Knowledge Economy" is evolving to something new. It's about Creativity, Imagination, and above all, Innovation.
Value Innovators, companies that create powerful leaps in value for themselves and their customers, render competitors irrelevant and unleash new demand. The iPod is one example of leadership through innovation. GE is reportedly even evolving its fabled 6 Sigma discipline, influenced by its innovation practices.
You will learn what leading firms, large and small, are doing to overcome head to head competition in order to define business on their terms. You will see how Blue Ocean Strategy, the most recognized methodology for carving out your own customer value, provides a systematic approach to making the competition irrelevant. Learn what your clients need to know about innovation in business, and learn how to use Blue Ocean Strategy to grow your own consulting business.
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