September 15th, 2008
For more than 30 years, Melinda Marcus has built a solid track record for helping clients with complex marketing challenges. She developed inPSYCHSTM training to empower executives to gain consensus and close deals faster.
During her career, she has been named one of the "Ten Outstanding Young Working Women in America” by Glamour magazine and "One of the Five Women to Watch in the Southwest” by ADWEEK magazine. She began her career at Tracy-Locke and went on to become the first female Creative Director at The Richards Group. Since starting Marcus & Associates, Inc. in 1985, Melinda has worked with a wide range of clients, including the largest privately held newspaper group in the U.S., Fortune 500 Companies and Fortune 100 Privately Held Companies. She also has worked with The LeMaster Group on marketing for two NFL teams and Halliburton.
In addition to leading workshops for the Women’s Leadership Exchange (WLE), the Securities Industry Association and The Society for Marketing Professional Services, Melinda has been the featured speaker at The Mortgage Bankers Association, The Food Marketing Institute, the National Association of Women Business Owners, University of Texas (Austin), Texas Tech and SMU.
Melinda earned her B.A. with Honors in Psychology from Northwestern University and her M.F.A. in Mass Communications from Southern Methodist University. In 2006, she completed an executive program through Dartmouth’s Tuck School of Management focused on advanced marketing strategies for business growth. Melinda is a new board member of IMC and has served on the board of National Association of Women Business Owners (DFW) as well as The Psychoanalytic Foundation of Dallas. She is a founding member of LEXCI (a program of the Women’s Leadership Exchange). Her agency, Marcus & Associates, Inc., is a certified Woman-Owned Business.
Five Proven Strategies To Win Clients and Grow Your Business
Leverage the principles of persuasive psychology, negotiations, sales, marketing and linguistics at your next meeting.
Ever wonder why you lost that new business pitch?
If you are relying on your salesmanship to turn prospects into clients, you may unknowingly be sabotaging your own success. Scientific research on persuasive psychology strategies indicates that some of the most common approaches used in business are actually counterproductive to building trusting relationships and gaining approvals for your proposals.
Melinda Marcus developed the inPSYCHSTM program based on a survey of published psychology studies and best practices from the fields of negotiations, linguistics, sales and marketing. Her training and consulting engagements have enabled her clients to close multimillion-dollar deals in weeks instead of months. Find out how you can leverage proven persuasive strategies to:
Build trust with prospects more quickly
Avoid shooting yourself in the foot when pursuing new business
Predispose business contacts to want to
Add more value to what your clients are willing to pay for your services
We are now meeting at the Doubletree Hotel - 4099 Valley View Lane, Dallas (North I-635 frontage road west of Midway).
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Don’t be left out! Register now for this informative presentation at our first Management Consultants Forum of the 2008-2009 season! "Get smart, get known, and get business!" Network, enjoy the informal interchange with professional colleagues, and come prepared to challenge the speaker with your probing questions.