March 16th, 2009
Charles Besondy is an interim marketing executive, author, business blogger, and speaker with over seven years interim management and consulting experience underpinned by 25 years of strong corporate achievement in marketing leadership positions for start-up and public B2B companies in Seattle and Austin.
Recognized as a thought-leader on the topic of interim marketing and sales management, Besondy has co-authored one book, "Leadership On Demand", and currently maintains two business blogs, One Riot – One Ranger and The Sales Funnel Fanatic.
Besondy is a principal in OneAccord, LLC, a national provider of interim executives for sales and marketing who focus on creating revenue growth for clients.
For his clients, Besondy is most frequently called on to transform under-performing marketing functions by filling gaps in leadership, best-practices, culture, or bandwidth. He drives the marketing transformation by stepping into the organization on an interim or project basis, or by conducting B2B marketing training in his role as Funnel Master for Funnel Academy™ workshops.
Besondy has lived in Austin, Texas since 2000 after escaping from soggy Seattle. On most weekends he can be found on the golf course searching the rough for his ball. He is also active in his church as a group leader. Besondy earned a Journalism degree from the University of Oregon so many years ago.
On-Demand Leadership in an
When interim management makes sense
for clients and consultants
Interim management is misunderstood in the U.S. by most business executives and consultants. The interim model is commonly associated with temporary talent for accounting or for corporate turnaround situations. These applications only represent a small percentage of the real potential for on-demand leadership, particularly in sales, marketing, and operations.
Besondy will discuss the outlook for the interim management profession.
The underlying issues and trends that are driving interim management’s growth.
When is interim leadership the right choice for clients?
When is interim leadership the right career choice for a consultant?
How effective can an interim leader be anyway: some case studies.
Justifying the cost of an interim executive.
Becoming an interim executive: the brave, the proud, the few.
register on-line today - CLICK HERE
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Network, enjoy the informal interchange with professional colleagues, and come prepared to challenge the speaker with your probing questions.