April 19th, 2010
CEO Broadcast Interview Source
Mitchell Davis has converted his book the Yearbook of Experts into a vibrant search -optimized Web site that continues to drive journalists to his firm’s clients – the same business, being a connector, just with new media. He has been certified in Search-Engine Optimization by http://www.bruceclay.com/ , the leading Internet Marketing Company, and he is a graduate of the Georgetown University School of Business.
How Consultants Can Use Search Engine Optimization to Attract Clients - Best Practices from Search Engine Marketer Mitchell Davis
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Network, enjoy the informal interchange with professional colleagues, and come prepared to challenge the speaker with your probing questions.
Learn about the 15 key factors you can control to ensure Google and other search engines help clients find you: Know your expertise – Know the problems you solve – Know how to find you.
Mitchell P. Davis, CEO of Broadcast Interview Source, Inc., publisher of the Yearbook of Experts, has converted his business from a paper-bound directory to an interactive News Release Wire. In doing so, he has trained on and helped hundreds of clients define the solutions they offer -- often based on the problem statements clients have. As an example for one well known consultant who offered: "how to create loyal employees,” he found the trouble phrase, "disgruntled employees.” That phrase directed thousands of Internet searchers (no doubt many with that exact problem) with "disgruntled employees” to the consultant.
Mitch Davis will share his methodology and review several member Web sites for his top 15 list of opportunities for excellence:
- Your site’s features;
- Keywords and trouble phrases;
- In-bound and out-bound links;
- Ad Programs using your keywords;
- Validation or results of those who visit.
You’ll get these deliverables at the meeting:
- The complete 15-line item questionnaire, based on the five items above.
- The syllabus of the resource sites, used to find solutions.
- 10 minutes to compare how these 2010 strategies relate to Howard Shenson’s 1993 book, "138 Quick Ideas to Get More Clients”: because the ideas never change – just the technology.
After the session, in the back of the room, and a fundraiser with IMC-DFW, Mitch Davis will offer memberships at http://www.expertclick.com/ at a discount. See the complete offering at http://www.expertbrochure.com/.
Plan now to attend the Monday, April 19 MCF meeting and improve your web presence.