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IMC SoCal February 2018 Newsletter
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News Roundup
Institute of Management Consultants USA, SoCal Chapter
February 2018 Issue 
 

IMC SoCal Chapter Upcoming Events

February 2
Breakfast Meeting, Location: The Lakes Golf Course, El Segundo, 7:30 AM

March 2
Breakfast Meeting, Location: The Lakes Golf Course, El Segundo, 7:30 AM

April 6
Breakfast Meeting, Location: The Lakes Golf Course, El Segundo,
7:30 AM

May 4
Breakfast Meeting, Location: TBD
7:30 AM

June 1
Breakfast Meeting, Location: TBD
7:30 AM


Can't make it to the meeting in person?
Join us via Virtual Meeting using Zoom.us video conferencing

Best Strategies to Connect with Clients Online via NEW LinkedIn and Other Social Media

Margie Hanson
President
Communicating - Today's Way, Inc.

Margie Hanson, an expert in online communication strategies and connections, will be the featured speaker at the Institute of Management Consultants’ SoCal Chapter breakfast meeting on February 2.

Hanson is the president of Communicating - Today's Way, Inc., an on-line business communications consulting and service firm established in 2000.

The Playa del Rey company identifies and, in most cases, implements tailor designed paths for clients’ businesses to effectively communicate via the Internet. Hanson’s aim is to assist clients in building and maintaining quality customer relationships for the purpose of new, repeat and referral business.

“There is no time to "miss" your mark when communicating with current and potential clients,” says Hanson. “We make sure you "hit" your mark with every interaction, and ensure your words really work.”

When dealing with clients, Hanson utilizes her social selling and content marketing expertise to focus three main areas:

  • Helping clients create their message
  • Creating clients’ communications platform
  • Designing clients resources

Hanson’s approach teaches businesses how to create "connecting" communications for social network postings, blog postings, email (1-to-1 & group), and live in person conversations. Clients learn how to sell without selling, as well as how to communicate "effectively" online and offline. This assistance is offered via training, consulting and ongoing coaching programs

Hanson tailors communications platforms for clients’ business success, and identifies which resources to use and how to use them to meet communications needs. Assistance is selectively available within all areas of on-line communications including use of websites, blogs, newsletters, social networking, webinars, e-books, affiliates, online stores, surveys, membership services, video, ipod casting, and more.

Design services offered by Hanson’s firm include: website design, primarily featuring custom WordPress websites. Recent work has included 100% responsive WordPress websites.

Participants in this program will learn the following important lessons:

  • A Quick Daily Action For Instant Online Visibility & Engagement
  • How To Create Your Personal KEY For Opening Doors On Linkedin
  • An Easy 3 Step Process For Making Strong "Working" Online Connections

About Margie Hanson

Margie Hanson, a graduate of the University of Massachusetts, Amherst, has nearly two decades of consulting experience as owner of Communicating – Today’s Way, Inc.

Her story began in 1978 when the telecommunications industry was just beginning to evolve publically. Fresh out of the mountains of Colorado, she went into a new industry pretty much known only by those who worked for Pac Bell (at the time) and those who served in the military. She remembers cold calling one day and telling a prospect that we were in the frontier days. He explicitly told her to call him back when we had our flags flying at the United Nations. Such fun memories.

Hanson spent 25+ years in corporate America as the new voice and data networking industry evolved. She treasures having a front row seat for much of the action that led to the platform we enjoy and use today.  Working with Fortune 1000 companies throughout the United States as a sales and marketing professional, her responsibilities included sales and network design for the first public packet switching networks as well as being a member of the very first team of sales people for Cisco Systems. Margie indicates she was literally working with the internet when it was just a dirt road.

Today’s Way began in 2000 as a website design and content development business. Shortly thereafter, trainings were added for creating effective 1-to-1 email communications and for creating online newsletters with CRM functionality (enabling targeted communications and relationship building).

IMC USA’s SoCal Chapter Breakfast Meeting Feb. 2

Join us at 7 AM for networking with other consultants. Breakfast and introductions generally start at 7:30 AM with our program from 7:45 to 9 a.m.

Date and Time: Friday, February 2,
7:30-9 a.m. (Networking 7-7:30 a.m.)
Location: 
The Lakes Golf Course
400 S. Sepulveda,  El Segundo, CA 90245

And available as a Virtual Meeting via Zoom video conferencing platform -
https://zoom.us/

Early Bird Price - Register by Thursday, Feb. 1 at 9 p.m.:
$20 members, $25 non-members 
Regular Price - $25 members, $30 non-members 

Registration: http://www.imcusa.org/events/register.aspx?id=984901
Contact: Tom Robinson, trmanagementservices@gmail.com, or call (562) 237-1629

Smith Tells How Digital Tools Can Grow Business
And Improve Market Success

Consultants wanting to grow their business and achieve greater success in today’s rapidly changing environment need to creatively use new tools and techniques, according to Ryder Todd Smith, president of Tripepi Smith Marketing / Technology / Public Affairs.

Smith made an energetic and informative presentation to members of the IMC USA SoCal Chapter on January 12 at The Lakes Golf Course in El Segundo.

Born in the Internet age, the Tripepi Smith firm is achieving remarkable success operating in a virtual office environment. No single set of walls contains this team. Being virtual allows the firm to engage the right talent at the right time throughout California, and it enables it to operate more efficiently to save money for clients.

Tripepi Smith has achieved dramatic growth and success in recent years as a firm providing consulting services in marketing, technology and public affairs. Combining many years of experience in local government, technology and the marketing fields, Tripepi Smith offers a unique blend of skills to help clients achieve their goals. The team helps clients with outreach campaigns, video production, content writing, messaging, graphic work, technology infrastructure and websites. The firm also offers training in how business relationships that begin in-person often transition to written exchanges can be enhanced by expressing ideas clearly and concisely in writing.

Consultants who attended this session gained several valuable lessons that could be applied immediately in their businesses:

  • How to plan for and measure success in new and growing consulting businesses;
  • How to develop and protect their brand’s online reputation;
  • How to best communicate with clients, customers, employees, local communities, shareholders, trade associations, business groups, and the media.

Ryder Todd Smith has over 20 years of experience in the information technology, marketing and public affairs fields, and built Tripepi Smith into a statewide public affairs firm with over 30 public agencies and dozens of private sector and nonprofit clients.  His industry experience includes: local government, defense, mortgage, insurance and e-commerce. Ryder’s partnership with local government professionals has been recognized and awarded by the California City Management Foundation and the Municipal Management Association of Northern California.

Ryder graduated from Claremont McKenna College and served as President of the 10,000 member Alumni Association from 2008 – 2010. He now serves as the Vice Chair of the Rose Institute of State and Local Government at Claremont McKenna College and is an appointed Planning Commissioner in the City of Tustin where he resides with his wife and daughter.  More information on Tripepi Smith is available at www.tripepismith.com.


How Your Business Can Stand Out
In A World of Short Attention Spans

Seven tips for how your business can stand out in aSteve Strauss world filled with short attention spans were detailed by Steve Strauss, an attorney specializing in small business and entrepreneurship in an article he wrote for the January 3 edition of USA Today.

Strauss, who has been writing for USA Today for some 20 years, is often called “the country’s leading small business expert”. In addition to being a small business columnist, Strauss is a best selling author of the Small Business Bible and 16 other books, a corporate spokesperson, and a dynamic business speaker.

Strauss emphasizes that you and your business literally have just a few seconds to catch someone’s attention and influence it.

Here is a brief summary of his tips on getting people to remember you or your business in 2018:

  • Have a Niche
  • Be Unique
  • Make It Personal
  • Use Video
  • Have a Great Name
  • Have a Great Tagline
  • Repetition is the Key

For more information on Strauss’ advice for small business owners, visit his website at MrAllBiz.com.

Major Demographic Trends May Impact
Economy & Future Consulting Opportunities

Five major demographic trends are projected to unfold over the next few years and decades that will impact the success of investors, according to author Sarah Max in Money Magazine’s Investor Guide 2018 published in January.

If true, it’s likely that these key social and generational trends may impact some of the areas in which consultants practice.

The five major generational, social and cultural trends identified by Money Magazine are:

  1. Millenials Take Root
    More than 1.3 million new households will form annually over the next 5 years, 30% higher than the long-term average. At the same time, the inventory of homes for sale is near a 20-year low. Household formation is a key factor in economic growth.

  2. Boomers Take Drugs
    Spending on prescription drugs in the U.S. is expected to climb 4% to 7% per year through 2021. Between 2000 and 2060 the number of people over 65 is expected to double. Health care is another area to be impacted by aging Boomers.

  3. Cities Swell
    American cities are seeing empty-nesters downsize and moving back downtown. Asia and Africa are seeing even greater migration to city centers. By 2025 more than half the world’s population will live in Asian cities, according to the UN. The global investment management business of Prudential Financial says 60 to 70 million additional people move to cities every year. That growth requires serious infrastructure investment of some $50 trillion in spending through 2030.

  4. The Gender Gap Narrows
    Women are closing the wage gap, and making significant strides in education. Some 23 million more women than men are expected to go to college between now and 2026. Studies show companies doing well on gender equality with strong representation of women on Boards and Senior Management tend to enjoy higher returns on equity, lower stock volatility, and more consistent dividend payouts.

  5. India Enters the Digital Age
    Although China has been the leading emerging market for the past decade, Morgan Stanley Research projects India is on track to be the fast-growing economy in the next decade. A national identification program has enrolled most of its 1.3 billion citizens, helping to increase access to banking, digital payments and a more modern tax system. Benefiting from these changes are banks, financial service firms, retail, e-commerce, and other consumer companies.

Consultants planning for their future may wish to consider the potential impacts of these trends and others on their businesses.

Invest in Your Business By Attending
IMC USA’s 50th Anniversary Conference

Investing in your business and professional abilities is the smartest thing any consultant can do. Attending IMC USA’s annual conference, the foremost meeting ground for networking with leading consultants from around the nation, is the best way to invest in the success of your business.

Conference speakers share information on how to improve your business development activities, marketing and many other aspects of your consulting operations. Implementing tips given by conference speakers can dramatically improve your consulting practice and produce significant returns on your investment in attending the conference.

Details on IMC USA’s’ 50th Anniversary Conference location in 2018 will be announced soon, and it’s not too early make it a priority to attend the IMC USA conference.

Why IMC USA Is Important to Your Career

IMC USA is the certifying body and professional association for management consultants and firms in the USA. It promotes excellence and ethics in management consulting through certification, education, and professional resources. Certification is recognized in more than 40 countries which are members of the International Council of Management Consulting Institutes (ICMCI). Learn more about Membership here

How IMC SoCal and Tech SIG Can Help You

The SoCal Chapter of IMC serves as a forum for professional management consultants to meet and interact with other consultants from various disciplines (for example, Operations, Human Resources, Marketing, Technology and Organizational Change). Our Technology Special Interest Group expands the scope of IMC into local technology development.

Monthly breakfast meetings, dinner events and Special Interest Groups foster professional development and networking opportunities. Unless otherwise specified the breakfast meetings are held on the first Friday of each month at the Lakes Golf Course in El Segundo.

Serving the greater Los Angeles area as well as Orange County, Santa Barbara, San Fernando Valley and Pasadena areas, IMC SoCal meetings are open to both members and non-members involved in consulting to management.

IMC SoCal Member News

IMC SoCal’s Jeremy Eskenazi, CMC, is quoted Jeremy Eskanaziextensively in an article entitled “The Ins and Outs of Team Interviewing” by Ray Maurer in the Society for Human Resources Management newsletter.

Eskenazi is managing principal at Riviera Advisors, an HR consulting firm focused on talent acquisition. The complete article can be found at the following link: https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/team-interviewing-best-practices.aspx

Share Your News & Thoughts With IMC Members

IMC members are invited to share information on their business, professional and personal activities in the Chapter’s Roundup newsletter. We are also looking for brief articles on ways to improve the consulting profession and individual practices. Take this opportunity to become a thought leader on the consulting industry in your area. Forward your item to Tom Robinson at trmanagementservices@gmail.com.

     

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