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Dear IMC,
Are
you looking for ways to grow your consulting
practice? Don't miss our May program with
both a workshop and dinner program on
how to improve your marketing. Read on
for more details!
May
18th Evening Seminar with Debra Valle
on "Selling the Brand When It's You" 
Build
your consulting practice through branding.
Learn how to become the CEO of your brand.
Join brand strategist Debra Valle as she
guides you through this proven process
to help you communicate your company's
promise, speak more effectively to key
customers, lay claim to your unique position
in the marketplace, and discover your
key selling idea. This session will help
you discover your unique brand identity
as a consultant and guide you towards
a selling idea capable of attracting the
clients of your dreams.
Highlights
include: Exploring your unique brand essence
and current position in the marketplace.
Defining your vision, objective and target
marketing statement. Discovering the spirit/soul
of your target audience. Creating a unique
selling idea capable of propelling your
marketing efforts forward.
Debra
Valle is a nationally-known speaker, seminar
leader, branding expert, alliance strategist,
Professional Certified Coach (PCC), author,
and founder / president of Marketing U
Inc. -- a virtual university and resource
center providing professionals and emerging
businesses a supportive environment in
which to incubate, create and transform
ideas and dreams into business reality.
Her 18-year career includes corporate
and agency environments where she was
responsible for brand positioning, strategic
planning, advertising, and direct marketing.
Her clients include the Michigan Opera,
Chrysler, Mazda and Nestle. She is a member
of the International Coach Federation
(ICF) and is on the leadership team of
the Orange County ICF chapter.
For
schedule and to register online...
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Before attending the evening session with Debra Valle, join
us in the afternoon to learn about
"Marketing Creativity for Consultants"
with The Next Level Marketing &
Creative team! |
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 If you're wrestling with a current
marketing creativity problem for
your consulting practice, our afternoon
session on May 18 will be a valuable
eye opener. You'll learn how to
apply "think-out-of-the-box" techniques
used by people who have to be creative
on a daily basis, and get paid for
it. You will be a unique chance
for consultants to go behind the
scenes and enter the minds of a
top marketing and creative group
to find out:
What
is Creativity? Why do you need
it? How do you tap into it? How
can you use it to: - Re-invent
yourself - Have more fun at work
- Stay in love with what you do
- Problem-solve in new and unexpected
ways.
Our
presenters will be Don Spector
and Deborah Rodney, partners of
The Next Level Marketing &
Creative, who have spent over
25 years each being creative on
behalf of clients like Disney,
Absolut Vodka, and Public Storage.
Their stories, exercises and puzzles
are educational and fun. You'll
have a chance to do some of your
own creative problem solving on
the spot. Most important, they'll
open up your thinking and stimulate
your imagination. 
Don
Spector, President, has served
as VP / Creative Director of BBDO-West
and Foote Cone Belding-LA, at
the time the largest ad agency
in the Western U.S. He co-founded
one of the pioneering firms in
interactive communications, breaking
new ground for clients such as
United Airlines, Hilton Hotels
and Absolut Vodka. He has a wall
of awards earned for work for
clients ranging from startups
to Fortune 500. Deborah Rodney,
Vice- President began her career
as an art director at Foote Cone
Belding-LA. After working at two
more ad agencies, she became a
freelance resource for almost
every major LA ad agency, including
Chiat Day, Grey Advertising and
BBDO. As Deborah Rodney Creative
Services, she developed clients
in almost every category, including
fashion, financial, health care,
and home decorating. Her marketing
and creative skills helped the
successful launch of Pritikin
Interactive, Lammies disposable
baby products, and California
Women's Savings.
For schedule and to
register online... »
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May 7th Westside/LAX Breakfast Meeting- "Competitive Intelligence."
With Seena Sharp. |
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Meeting:
April 2, 2004 7:30 - 9:00 a.m.
RSVP: Wednesday prior to meeting.
Location: Los Angeles Renaissance
Hotel, 9620 Airport Blvd., Los
Angeles, CA 90045. Cost: $20 member
and non-member. For more details,
email Barbara Mather at barbmather@comcast.net
or call (310) 348-1959. |
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May 6th Orange County Breakfast Meeting - "How to Take Your
Consulting Practice to the Next
Level" |
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 A consulting practice can only
be taken to a certain level by a
sole-practitioner consultant, even
one with star power. A sole practitioner
can only have so much experience,
and there are just so many consulting
hours per year. And many of the
more lucrative consulting assignments
are simply out of reach for individual
consultants. In consulting, bigger
is often better.
At
our May 6 IMC Orange County breakfast
meeting, explore two possible
growth models that could take
your consulting practice to the
next level: Nick Testa, CEO of
Acuity Consulting, will share
how he built his consulting practice
from inception in mid-2001 to
a team of up to 17 people. Learn
why he took on the challenge of
having employees as well as associates,
and what steps he took to build
his organization and survive.
Jim Ayers, Principal, CGR Management
Consultants, will present the
CGR model. CGR is a collaborative
group of consultants with related
practices. It consists of seven
individual consultants who pool
their resources as needed to present
the image of a larger firm with
a wide range of services and in-depth
functional expertise.
Nick
Testa is CEO of Acuity Consulting,
specializing in business process
management, operations planning
and scheduling, supply chain management,
total quality management (TQM),
and business software selection
and implementation. Jim Ayers
is Principal of CGR Management
Consultants, specializing in supply
chain management, operations improvement,
and technology management. He
has been in consulting most of
his business life and is the author
of numerous publications. 
Place:
Hof's Hut Restaurant, 18850 Douglas,
Irvine 92612. When driving south
on MacArthur from I-405, turn
left on Douglas just before your
reach Campus Drive, then turn
left into the restaurant parking
lot. Date: Thursday, May 6, 2004.
Time: 7:00 a.m. - 9:00 a.m. Price:
$10 for IMC members, $15 for non-members,
exact change appreciated. This
includes any choice from the IMC
hot breakfast menu, tax and tip
included. RSVP: to Harald Weiss
at weiss@imcsocal.org
For more
info... »
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May 21st San Fernando / Ventura County Breakfast Meeting |
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7:30 - 9:00 a.m. RSVP: Wednesday
prior to meeting to Jillian Alexander
[jillian@conduitconsulting.com]
Location: Renaissance Agoura Hills
Hotel, 30100 Agoura Road, Agoura
Hills, CA 91301. Cost: $15 for
IMC members, $20 for non-members.
Full breakfast buffet, tax and
tip included. Exact change appreciated.
Coordinator: Jillian Alexander,
(310) 260-9765
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May 7th San Diego Breakfast Meeting - "How to Identify and
Work Your Consulting Niche" with
Bill Mooney |
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Mooney is known as the consultants'
consultant and the premiere consultant
coach in Southern California. In
this presentation, Bill Mooney will
show how to capitalize on one's
expertise and experience to identify
those niches in consulting in which
the consultant has the greatest
probability of becoming successful
in the shortest time and how to
research, position, promote, network,
and procure consulting engagements
in these niches.
This
work is based on a definition
of consulting as helping people
in organizations solve problems
and adding value as a result and
the fact that clients are known
to buy solutions to their problems
from consultants with whom they
have built a trusting relationship
and whom they view as uniquely
qualified. The relationship of
branding and productizing one's
offerings to niching will be emphasized
and a Best Practices Assessment
will be completed by the attendees.
Place:Trellises
Restaurant at Town and Country
Hotel, Mission Valley, 500 Hotel
Circle North, San Diego Directions:
I-8, exit Hotel Circle North Date:
Friday, May 7, 2004 Time:7:00
a.m. - 9:00 a.m. Price: $20 for
IMC members, $25 for non-members
includes breakfast and program.
Cash (exact change is appreciated)
or checks (payable to "IMC San
Diego Chapter") are accepted,
unfortunately, we are not able
to accept credit cards. RSVP:Dora
Graham, enterprise Solution Group,
858.795.2212, or dorag@esgglobal.com
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IMC SoCal Board Announcements |
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IMC SoCal Member Happenings |
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| Paul
Glen's award-winning book, "Leading
Geeks: How to Manage and Lead People
Who Deliver Technology" recently
won an award last week from Books
24x7 called the Referenceware Excellence
Award. Check out the article: http://marketing.books24x7.com/browseabout.asp?
item=announcements&view=64
Thanks
to an IMC fellow member, Chris
Christensen, Jim Ayers will be
conducting a four-day course on
Supply Chain Management in China
this summer. The event is sponsored
by UCLA and will be for the Executive
MBA Program at South China University
of Technology, known as "SCUT."
Keith
Holzman's new book, "The Complete
Guide to Starting a Record Company"
has just been published and is
available exclusively at the following
web site: http://recordcompanystartup.com.
Holzman's management consulting
practice centers around the around
the recording industry.
Bill
Moonry presented a keynote address
entitled "Three Keys to Growing
A Security Consulting Practice:
Brand, Niche and Productize" at
the 20th Annual Conference of
the International Association
of Professional Security Consultants
at Newport Beach on April 27,
2004. Then on April 29, 2004,
he presented, "Keys to Building
a Profitable Consulting Practice
to the FORTYPlus of Orange County
members on April 28, 2004 and
to the Right Management Consultants
Irvine Office career transition
clients, which he will address
again on June 5 joint meeting
of the MIT Engineering Alumni
and the local section of the American
Society of Mechanical Engineers.
Also, Bill's article, "How to
Find, Hire and Work with Consultants:
Use a nine-phase process in every
consulting relationship," is available
at http://www.consultantcoach.com/articles/hireconsultan
ts.pdf.
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