Internet Marketing for Management Consulting

Evening Session:
"Selling and Securing the Engagement" With Don McNamaram CMC

Details to follow in a later announcement

Afternoon Session:

Details to follow in a later announcement

Time & Location

Place: Ayres Hotel, 14400 Hindry Avenue, Hawthorne, CA 90250, 310-536-0400
Date: Tuesday, April 22 , 2008
Time:Afternoon Speaker 4:30, Networking 5:30 and Dinner and Speaker 6:00
Price: CLICK HERE TO REGISTER

Payment by Check: Mail checks payable to "IMC SoCal" to the following address. Robert A Josefek Jr. PhD Treasurer, IMC SoCal c/o Josefek Associates Inc 115 Camino De Las Colinas Redondo Beach CA 90277

Call IMCSOCAL and Register by Phone: Contact Robert Josefek, Treasurer, IMC SoCal, at Josefek Associates Inc., (310) 765-4952 to make your reservation over the phone and pay by check at the door.

President's Message

Embrace Change!

Last call for nominations for next year's IMC SoCal Board, and volunteers for its committees! It's time to Embrace Change and Manage a Smooth Transition, as described in this month's IMC Communicator. It's an exciting time to get involved - we're bubbling with new ideas on small group formation and welcoming new members, and looking forward to still more ideas from the IMC Chapter Leadership Conference in Dallas in May. We're continuing to provide a great education in the consulting business for our members. For the April workshop and dinner, our Public Relations Chair, Bob Fisher, put together a program on marketing for consultants. He gave a broad overview of some of the most effective tactics for a General Custer marketing strategy - attack your prospect from all sides! In the evening, our Dale DeHart focused in, on search engine marketing tools for our Web sites, which will show us how effective our sites are as marketing tools. Last month's description of the March meeting got lost in transition -- Bill Mooney led a substantial program on presentations and proposals. He gave us a lot of ideas on how to use proposals and the presentation of them as marketing tools. He brought in Rick Usher to tell us how to use our proposals to manage potential risks in our projects. A good meeting with new perspectives on some critical business issues! Thank you, Bill.


Best wishes,
Margaret Chock CMC, President

Regional Breakfast Meetings

LAX IMC BREAKFAST MEETING April 4, 2008:

"Performance Management: It's Not About Measuring Performance!"
Presented by: Wayne Nelson

Traditional performance management systems have either started from the top and measured organizational financial data or started from the bottom and measured individual employee performance. Neither method has proved successful, so each has evolved to try to incorporate some of what the other has to offer. Both methods, however, have retained the underlying philosophy that "if it can't be measured, it can't be managed." This philosophy is flawed. Performance management shouldn't be about measuring performance, it should be about dynamically and actively guiding, directing, and managing people, processes and organizations toward the accomplishment of corporate initiatives. Keyne Insight has spent the last eight years developing, refining and implementing an integrated performance management process that successfully links the two sides.
Wayne Nelsen, the president of Keyne Insight, Inc., will share Keyne Insight's performance management process as well current trends in the performance management industry and his experiences in the trenches. Don't miss this informative, paradigm- shifting presentation!

DATE: Friday, April 4 , 2008
TIME: 7:30 - 9:00 a.m.
LOCATION: The Lakes Golf Course & Driving Range, 400 S. Sepulveda, El Segundo
RSVP: Via E-mail to: bam@matherconsulting.com
PRICE: $20 for IMC members and $26 for non-members. Cash or checks payable to: Barbara Mather/Mather Consulting Group. Sorry, no credit cards accepted.

OC IMC BREAKFAST MEETING April10, 2008

DATE: Thursday, April 10, 2008
TIME: 7:00 - 9:00 a.m.
LOCATION: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
RSVP: Via E-mail to: weiss@imcsocal.org
PRICE: $10 for IMC members and $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.

SFV IMC BREAKFAST MEETING April 18 , 2008

''How To Use Coaching Skills to Build Your Consulting Practice"

DATE: Friday, April 18 , 2008
TIME: 7:30 - 9:00 a.m.
LOCATION: Carrows Resturant 18355 Ventura Blvd. Tarzana, CA 91356
RSVP: Via E-mail to: alicia@ljrcs.com or call LJR Computer Services at 818-227-5025
PRICE: $20 for IMC members and $25 for non-members. Cash or checks payable to: Lynda Roth/LJR Computer Services Consulting Group. Sorry, no credit cards accepted.

IMC SoCal Announcements

Confab will be held October 25-28 in Reno. Please send any recommendations for speakers to Don Scellato, DonS72@aol.com.

The next one-day "How to Build & Maintain a Profitable Consulting Practice Seminar" presented by Bill Mooney will be held on Saturday, May 10, 2008, from 9:00 am - 4:30 pm at the Courtyard by Marriott Hotel, 2701 Main Street, Irvine. For information on the seminar contact Bill Mooney at 310.324.2386 or wmooney@consultantcoach.com or view the seminar brochure at www.consultantcoach.com/seminars.htm

Bill Mooney will speak at the April meeting of the External Consultants SIG of the Los Angeles Chapter of the American Society for Training & Development on Friday, April 11, 2008, from 2:00 - 4:00 pm in Playa del Rey on "How to Get More & Better Referrals for Your Consulting Business."

Bill Mooney will speak on "How to Increase the Value of Your Consulting Business By Becoming a Value Adding, Client Centered Practice" to the Orange County Area Breakfast of the Southern California Chapter of IMC on Thursday, April 10, 2008, from 7:00 - 9:00 am, at Mimi's Restaurant, Culver and Barranca, Irvine.

Raymond Urgo's consulting practice, Urgo & Associates, published the first issue of The Policies & Procedures Authority, the e-newsletter on the art of transforming workplace learning and performance through Policies & Procedures Communication.