Internet Marketing for Management Consulting

Evening Session:
"Search Engine Marketing for consultants and individual professionals" With Dale DeHart, President SOHO Prospecting

An attendee's site will be selected for discussion of optimization techniques and the process will be discussed and detailed during the session. Attendees will benefit from seeing the important steps that are taken to develop code and content for a consultant's Web site. Attendees will benefit by learning the most cutting edge methods of gaining visibility on the Internet for their practices.

About Dale DeHart, President SOHO Prospecting

Dale DeHart is the President and founder of SOHO Prospecting , a Camarillo-based marketing company that provides owners of small- and medium-sized independent businesses with the strategy and services they need to compete. Previously an executive with several high-technology businesses, Dale has had a long career as a technical manager with Hewlett Packard, TRW, Ticor, Motorola, and Emulex, and most recently in the Internet Business Consulting area with SOHO Prospecting, a division of DeHart Consulting, LLC. Dale received a B. S. in Electronics Engineering from California State Polytechnic University, and a Masters in Electronics Engineering from Stanford University. Dale also earned a Masters Degree in Business Administration from UCLA.

Afternoon Session:
"How to Market and Promote a Consulting Practice"

Will emphasize a proactive approach to marketing and provide opportunities for participants to share their experiences. In the first half of this one hour interactive session, a leading marketing and communications professional will provide a "blueprint" for consultants to create and develop their own marketing plan as well as present a list of "tried and true" options for actions to take to market and promote a consulting practice. The second half will feature an open forum for those in attendance to share what strategies and actions they have found to be successful to enhance their practices.

About Robert Fisher, Public Relations, Marketing and Communications Consultant
Robert J. Fisher, a veteran public relations executive, counselor and consultant with four decades of experience in the fields of public relations, marketing, communications and advertising, is President of Fisher & Associates, Inc. (F&A), a Los Angeles area based public relations and communications firm which has served a broad range of businesses and industries on local, national and international levels for the past three decades.

Time & Location

Place: Ayres Hotel, 14400 Hindry Avenue, Hawthorne, CA 90250, 310-536-0400
Date: Tuesday, March 18, 2008
Time:Afternoon Speaker 4:30, Networking 5:30 and Dinner and Speaker 6:00
Price: CLICK HERE TO REGISTER

Payment by Check: Mail checks payable to "IMC SoCal" to the following address. Robert A Josefek Jr. PhD Treasurer, IMC SoCal c/o Josefek Associates Inc 115 Camino De Las Colinas Redondo Beach CA 90277

Call IMCSOCAL and Register by Phone: Contact Robert Josefek, Treasurer, IMC SoCal, at Josefek Associates Inc., (310) 765-4952 to make your reservation over the phone and pay by check at the door.

President's Message

Small Groups: Adding Value for IMC Members

At the request our members, IMC SoCal is going to experiment with "small group meetings". These groups may have a variety of formats - "advisory boards", marketing roundtables, special-interest groups (SIGS), general-interest group (GIGS) etc. The idea is to create more opportunities for IMC members to get to know each other and work together to improve our respective consulting practices. Jerry Savin started the ball rolling with a memo suggesting several options; Barb Mather lobbed it over the net after facilitating two ad-hoc meetings this month with IMC members to evaluate those ideas and others.

Jim Ayers has drafted a position paper for the small groups. Barb Mather is planning to "test the waters" to see if female members might be interested in a "women's special interest group". If you are interested in organizing such a group, please contact Jim Ayres or Jerry Savin. Watch future Newsletters for announcements!

Best wishes,
Margaret Chock CMC, President

Regional Breakfast Meetings

LAX IMC BREAKFAST MEETING March 7, 2008:

"Small Business Innovative Research (SBIR) Consultants Needed"
Presented by: Neven Karlovac, Ph.D.

Learn how to advise small business technology- driven companies: Over one thousand small businesses in the U.S. are run by technology-minded entrepreneurs and funded by SBIR (Small Business Innovative Research) and other government programs. While they often provide an interesting lifestyle for their owners, they do not grow into viable businesses as often as they could. Business consultants can play an important and rewarding role helping these companies to grow and prosper.

DATE: Friday, March 7, 2008
TIME: 7:30 - 9:00 a.m.
LOCATION: The Lakes Golf Course & Driving Range, 400 S. Sepulveda, El Segundo
RSVP: Via E-mail to: bam@matherconsulting.com
PRICE: $20 for IMC members and $26 for non-members. Cash or checks payable to: Barbara Mather/Mather Consulting Group. Sorry, no credit cards accepted.

OC IMC BREAKFAST MEETING March 13, 2008

DATE: Thursday, March 13 , 2008
TIME: 7:00 - 9:00 a.m.
LOCATION: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
RSVP: Via E-mail to: weiss@imcsocal.org
PRICE: $10 for IMC members and $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.

SFV IMC BREAKFAST MEETING March 21, 2008

''How To Use Coaching Skills to Build Your Consulting Practice"

Featuring: Jeff Mahoney
DATE: Friday, March 21, 2008
TIME: 7:30 - 9:00 a.m.
LOCATION: Carrows Resturant 18355 Ventura Blvd. Tarzana, CA 91356
RSVP: Via E-mail to: alicia@ljrcs.com or call LJR Computer Services at 818-227-5025
PRICE: $20 for IMC members and $25 for non-members. Cash or checks payable to: Lynda Roth/LJR Computer Services Consulting Group. Sorry, no credit cards accepted.

Time & Location

Place: Ayres Hotel, 14400 Hindry Avenue, Hawthorne, CA 90250, 310-536-0400
Date: Tuesday, March 18, 2008
Time:Afternoon Speaker 4:30, Networking 5:30 and Dinner and Speaker 6:00
Price: CLICK HERE TO REGISTER

IMC SoCal Announcements

Your Name in Print!
Writers are needed for this IMC SoCal Newsletter. If you have questions, please contact Margaret Chock, MIBChock@cs.com , 310-829-1612.

Confab will be held October 25-28 in Reno. Please send any recommendations for speakers to Don Scellato, DonS72@aol.com

Mentoring Chair needed! Put our new members in contact with senior members who have volunteered to provide mentoring services.
Contact Don Stukes, dstukes@ssm-consultinggroup.com, (714) 299-9064.

The IMC Academy for Professional Development is offering the third course in the three-course webinar series, Consulting 200, "How to Build & Maintain A Profitable Consulting Business," starting March 18th at 11:00 am - 12:00 n PDT. This course, Consulting 203 - "Managing the Business: Contracting, Fee-Setting, and Financial and Planning Management" continues on March 25th and April 1st at the same time. The individual sessions are Consulting 203A - "How to Develop Agreements/Contracts before Seeing the Attorney and Customizing them After;" on March 18th; Consulting 203B - "How to Set, Disclose, and collect Your Fees and Other Forms of Compensation and Avoid Giving Away Your Services" on March 25th; and Consulting 203C - "How to Manage and Plan Your Business for Profitability" on April 1. For more information and to register go to www.imcusa.org or call the Academy Hotline at 800.221.2557 x5 or Bill Mooney, CMC, the presenter for Consulting 203, at 310.324.2386. Completion of 201 and 202 is not required for enrollment in 203.