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Dear IMC,
Don't miss our first ever joint IMC & APC Meeting on Thursday, October 19th. This will also be the first IMC Chapter dinner meeting in Orange County!
Special Reduced Price For This Event!
The evening session, The Art of Guerrilla Marketing for Consultants will be presented to you by Michael McLaughlin, Consultant & Author
The afternoon session, Website Content & Website Promotion for Consultants will be presented by Harald Weiss, President- Technical Marketing Group, Inc. & Henry DeVries, President- New Client Marketing Institute
PROGRAM DESCRIPTIONS
Evening:The Art of Guerrilla Marketing for Consultants
Every consultant knows that balancing client service commitments with marketing activities is essential to the health of a consulting practice. But the demands of client service often overwhelm a consultant’s best intentions to actively market the business, which can result in dwindling prospects for future client work.
This classic “feast or famine” conundrum is complicated by shifting patterns in the way clients buy services. Many traditional approaches to marketing a consulting practice aren’t working as effectively as in the past.
Guerrilla Marketing for Consultants is a toolkit of strategies and tactics to help consultants boost their market visibility, sell new work, and serve clients -- without breaking the bank.
This interactive session will cover the fundamentals for guerrilla marketing for consultants and emphasize:
- How buyer behavior has shifted and what consultants must do to keep pace.
- The two most important components of a consultant’s marketing strategy.
- What marketing tactics are working most effectively for consultants in today’s market, and which ones are falling flat.
- Why traditional market differentiators have lost strength, and what can be done to put the power back into your marketing messages.
- How to decide which marketing investments are right for your business.
- How to create a cost-effective, executable marketing strategy for your practice.
At the end of the session, you’ll have the marketing tools and techniques to strike that balance between client service and marketing -- while maintaining your sanity.
Afternoon Session: Website Content & Website Promotion for Consultants
Learn from your fellow consultants what has and has not worked for them in generating consulting business from their website(s). Take away practical ideas on how to create a new website or improve the one that you already have. The first half hour of the workshop will consist of round-table discussions, where we will discuss "Essential Topics that Should be in a Consultant's Website" and "Techniques to Promote Your Consultant's Website." The second half hour of the workshop will be the debriefing of the various roundtables and general discussion, with results being projected on a screen.
The workshop will be led by Harald Weiss, President of Technical Marketing Group, Inc. Commenting on the debriefing and adding their special inputs to the discussion will be Henry DeVries, President of the New Client Marketing Institute, and Michael McLaughlin, our evening speaker and principal of MindShare Consulting LLC
Time & Location
Place: Note New Venue and day!
The Orange County Airport Hilton
18800 MacArthur Blvd.
Irvince, CA 92612
Date: Thursday, October 19, 2006
Time: 4:45pm - 8:30pm
4:45- 5:00 Registration, Parking Validation, Networking
5:00- 6:00 Workshop on "Website Content & Website Promotion for Consultants
6:00- 6:30 Registration, Networking, & No-Host Bar
6:30- 7:00 Dinner & Business Meeting
7:00- 8:15 Mike McLaughlin on "The Art of Guerrilla Marketing for Consultants"
Price: Special Reduced Price!
Pre-Registration deadline is Tuesday at noon, prior to the meeting
CLICK HERE TO REGISTER
Payment by Check: Mail checks payable to "IMC SoCal" to Kim Athmann-King, IMC Treasurer, c/o 2121 Rosecrans Avenue, Suite 3325, El Segundo, CA 90245. Checks must be received prior to the event.
Contact for further details:
Mike Grimshaw
310-541-7946
Mike@thegrimshawgroup.com
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President's Message |
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You missed a great September dinner meeting!
(Unless, of course, you were there).
Gene Siciliano CMC, our CFO for Rent, led a workshop on the ethical issues that consultants sometimes face. The discussion was lively when we started getting into some of the gray areas. Linnea McCord of Pepperdine followed with a rousing lecture on the critical importance of ethics to the American economic system, winding up with a set of 10 basic ethical principles that can be applied to any business situation.
According to a preliminary sampling of opinion we are pleased with the Ayres Hotel as a dinner meeting venue. It’s attractive, the food is good. Compared to our previous location, the extra distance south for Valley attendees is offset by closeness to the freeway.
We have a new Membership Chair. Becky Collins volunteered to replace DeWayne Snodgrass, who left IMC for business reasons. Becky is an accounting and finance consultant. Thank you, Becky!
That brings our Board back up to strength. However, our support for committees is very thin; with consultants’ irregular schedules, we’re frequently faced with hunting for someone to fill in at the last minute – and too often that turns out to be another Officer or Board member who’s supposed to be focusing on another set of responsibilities. Please volunteer! We need experienced members who have handled these positions before and can pick up the reins quickly. We also need new members who are willing to learn the job, with an eye to taking a more visible role in the organization. This is how we build business relationships!
I look forward to seeing you at next month’s joint meeting with APC in Orange County – more new relationships to build!
Margaret Chock CMC, President |
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Regional Breakfasts |
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LAX IMC BREAKFAST MEETING - October 6, 2006
Introducing the New Home for Our Breakfast Meetings!
"Ten Surefire Ways to Improve Your Consulting Sales Calls" with Rob Hupp
How did you perform on your last consulting sales call? What did you come away with? Conducting effective sales calls is a critical skill set for building a consulting business. Considerable thought and effort need to go into making your sales calls. Rob Hupp will lead an interactive discussion of how to improve your sales calls in the following areas:
- How to go about planning and preparing for the sales call
- How to communicate more effectively before, during, and after the meeting
- How to review the results and assess performance of the sales call
Participants will come away with a 10-point checklist that they can regularly employ in future consulting sales calls. This list formed the basis for an upcoming article in the South Bay Business Insider magazine that Rob recently authored.
About Rob Hupp
Rob Hupp is co- founder of Roth|Hupp Growth Partners, a business development consulting firm. Rob has extensive qualifications and experience in management consulting; business development and client management; and business best practices. He holds a BA from Georgetown University and an MBA from the University of Chicago. Rob can be reached at rhupp@rhgp.com
Time & Location
DATE: Friday, October 6, 2006
TIME: 7:30 - 9:00 a.m.
LOCATION: The Lakes, 400 S. Sepulveda, El Segundo
PRICE: $22 for IMC members and $26 for non- members. Cash or checks payable to: Barbara Mather/Mather Consulting Group. Sorry, no credit cards accepted.
RSVP By: Wednesday, October 4, 2006 Contact & RSVP for further details:
Barbara Mather at (310) 348-1959
Barb Mather
OC BREAKFAST MEETING- October 13, 2006
How to Create the Life & Consulting Practice You Want:
Knowing What You Want, Making Direct Requests, Saying No with
Joey Tamer, President, joeytamer.com
On October 13, we will discuss some of the consulting disciplines that no one talks about out loud -- about personal power, about courage, about clarity and enforcement in our policies, about walking away from certain opportunities. We will share stories of the good, the bad, the ugly and the glorious.
These disciplines include:
- Remembering the hidden secrets of success as a consultant.
- Recognizing and avoiding the hidden killers of consulting companies.
- Managing your money to create the freedom to act.
- Learning and knowing what you want, so you can get it even as your needs change over time.
About Joey Tamer
Joey Tamer is an internationally acclaimed strategic consultant and capital strategist who works with technology startups to Fortune 500 companies. She also advises consultants on the growth and profitability of their practices.
Time & Location
DATE: Friday, October 13, 2006
TIME: 7:00 - 9:00 a.m.
LOCATION: Mezzanine Restaurant, 19800 MacArthur Blvd., Irvine, CA 92612
PRICE: $10 for IMC members and $20 for non- members. change appreciated. This includes any choice from the IMC hot breakfast menu, tax and tip included. Park in the structure. Parking will be validated.
RSVP:Via email to Harald Weiss |
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Save the Date! |
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Please Note:
Save the date events (below) are the evening monthly events and the venue may change between OC & LA so be sure to take notice!
November 28, 2006 - Dan Poynter - Self- Publishing Panel and "Becoming an Expert witness"
January 16, 2007 - Cliff Atkinson - PowerPoint expert, consultant & author "Better than Bullets"
February 20, 2007 - Jerry Savin's - Popular 2nd Annual Networking Workshop - "Consultants Meet Consultants"
March 20, 2007 - Dr. Mark Goulston - Consultant, Leadership Coach and author "Get out of your own way at work"
April 17, 2007 - Carlos Conejo - Consultant, author and Motivational speaker in a MultiCultural society
May 15, 2007 - Client Panel - Clients of IMC members discussing expectations, experiences and motivations in working with consultants
June 19, 2007 - Michael Manken - Strategist/Author & Consultant - Turning Great Strategy into Great Performance
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Taking flight with Your Practice |
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“Taking Flight with Your Practice”, the highly successful program for new as well as experienced consultants will begin its next session in January, 2007. Seating is limited. Hurry and sign up now!
Contact: Don McNamara CMC,
Professional Development Chair for our chapter at
949.230.4363.
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Calling All Published Authors! |
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We are looking for published authors to participate in the IMCSoCal evening meeting November 28th Workshop Panel on Publishing.
Please contact Mike Grimshaw-Program Chair to get more information:
Mike Grimshaw
The Grimshaw Group
310-541-7946 Office
Mike@thegrimshawgroup.com
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Member News |
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Jennifer Beever, CMC, has been re- appointed to the national board of the Association for Strategic Planning (ASP) for the 2006-07 year.
ASP has been growing fast, and the organization expects as many as eight new chapters to come on board in the next year. Jennifer serves as VP of Marketing, directing web site design, logo and collateral creation, chapter communications, PR and ASP’s annual conference marketing.
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