Here's what you missed if you weren't at the Friday, Oct 16 meeting
of IMC Houston:
In Professional Development, IMC Houston Member Kathy Fediw
shared her insights and experiences in “Writing for Publicity and
Profit”. Kathy shared how easy it is to develop baseline content
materials, which, with the right repackaging and promotion, become
several different products, ideal for articles, workshops, workbooks,
manuals and book chapters. These can lead to additional publicity,
technical credibility and even continuing revenue streams! Whether
you are into writing for fun, profit or both, Kathy gave some practical
tips and pointers on how to get started, get polished and get published.
Awesome ideas for use right now, especially during the slow times
you might experience with the holidays approaching.
The featured speaker was Ward Pennebaker on “Don't Let a
Good Recession Go to Waste”. His talk was both motivational
and practical, reminding us of some great companies formed during
the Depression (Fortune Magazine, Texas Instruments, and Lazy-Boy
Recliners) and also during the recession in the early 1980's
(Microsoft, Apple). He cautioned against letting your market presence
shrink during these tough times, lest you fall beneath the customer radar
entirely. During downturns he suggested that you need to sharpen
your focus on your brand and its market value, develop the right tools
and message to convey that image and be prepared to deal with the
next game changer, which may well be social media, as it arrives in
the B2B environment during the upturn. Some real food for thought
as we plan our business activities over the next months!
Let us know if you want to contribute or have suggestions for future
editions of our local Presidents newsletter, especially if you have a
tried and true product, a highlight of another local group meeting or
key industry info to share!
We are also looking for sponsors of our monthly Raffle Baskets.
This is a unique way to get some additional publicity for your firm
both at our meeting and on our web site. Contact George Phares
at firstname.lastname@example.org for more information.
Be sure to mark your calendars for upcoming IMC events:
1. Next month IMC Houston meets 20 November. Come get
your newsletter! Find out everything that you want to know about
CMC Certification at the Professional Development session and
see how this important certification can boost your chance for
Hear about “An Holistic Approach to Decision Making” from
Dr. Errol Wirasinghe. He promises a seven-step approach to a decision,
which will give the decision-maker what he/she needs to make the best
2. December Holiday Event on 4 December. A social
evening of just plain fun with a dinner and live auction for charity