Contact Us | Print Page | Sign In
Message From The Chair
Blog Home All Blogs
Search all posts for:   


View all (91) posts »

CMC Event in Orlando

Posted By Drumm McNaughton FIMC, Tuesday, April 19, 2011
Question? -- "What happens when you bring 25 experienced consultants together for a planning meeting?"    

Answer -- A palpable level of energy, and a drive to accomplish something of value. 

Several months ago, a National Board member, Jack Veale, sought to bring CMCs together for a planning meeting, and on March 30 - April 1, 25 CMCs got together help realize the vision of strengthening the CMC community. 

The day and one-half planning session, in Orlando, Florida, was facilitated by Jack and designed to provide not only information about the CMC value proposition, but also movement toward planning for a future series of CMC meetings.  

Most of the energy in the room was centered around discussions regarding the CMC value, what it means and how its brand promise can be further honed.  The participants, all CMCs, primarily focused their discussion on (a) ideas to improve and market the CMC, (b) using the CMC to get new clients and open new markets, (c) ensuring that the CMC is known as a differentiator in the marketplace.  There were breakout sessions designed to 'flesh-out' these, and other ideas.  The information developed on the CMC brand is being used by the national Marketing Committee which has the responsibility for further our brand and marketing efforts.  

Another portion of the planning meeting was designed to explore the next steps to a creating a larger (perhaps 75 - 100 participants) event in the Fall, perhaps in the Chicago area.  

A final output was spontaneously developed by the CMCs: there was genuine interest in establishing a CMC Community, using the IMC USA website capabilities to bring experienced consultants together, further strengthening their bonds and sense of connectivity.   

Thanks go to Jack Veale for kicking off this idea and starting a sustainable towards community and branding.  Thanks also go to the 25 CMCs who gave up their time away from their practices to participate in this planning effort.   

This post has not been tagged.

Share |
Permalink | Comments (8)

Comments on this post...

TC North says...
Posted Tuesday, April 19, 2011
Drumm, You are tireless in your efforts! TC
Permalink to this Comment }

David T. Norman FIMC CMC-AF says...
Posted Tuesday, April 19, 2011
It was great to be in the presence of and participate with the CMCs at the event. There was much energy and desire to move forward to another, larger event in the Fall. It's exciting to see such a vibrant community start to develop.

Thanks to Jack for kicking this off and to the other participants for making it happen.
Permalink to this Comment }

Margaret Chock PhD CMC says...
Posted Tuesday, April 19, 2011
IMC SoCal has established a CMC SIG to address the same issues at the local level. A report on the conclusions of the National event would be appreciated.
Permalink to this Comment }

Pamela Campagna MBA CMC CMS says...
Posted Tuesday, April 19, 2011
As one of the participants, I can say that this event was valuable from both a personal and professional level. I'm looking forward to participating in the next session as we work together to reinforce the IMC community.
Permalink to this Comment }

Gregg Ward CMC says...
Posted Tuesday, April 19, 2011
Thank you to any and all who played a role in this are helping all CMC's and the IMC, immeasurably.
Permalink to this Comment }

Constantinos Stavropoulos CMC says...
Posted Wednesday, April 20, 2011
Great Effort! Would appreciate receiving a report.
Permalink to this Comment }

Loraine A. Huchler CMC FIMC says...
Posted Wednesday, April 20, 2011
The sense of community at this meeting was incredible. I want to encourage all CMC's to get involved in promoting the excellence of IMC and CMC. Please join our community and continue this conversation. Go to the left hand menu of the website and click on: "Communities of Practice," and then "IMC USA Member Designation: CMC Network" and request permission to join.
Permalink to this Comment }

Marylka Empey says...
Posted Friday, May 6, 2011
It was great to join colleagues from the US, and clearly, there is a commonality and community based on our roles and interests. I look forward to hearing more about the September event and hope to be able to join you again.
Marylka Empey, CMC, Greater Toronto Area (GTA) Chapter Chair
Permalink to this Comment }