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Google Alerts and PR

Posted By David T. Norman FIMC CMC-AF, Wednesday, June 15, 2011
I have a number of Google Alerts set up (see and, as a result, two emails popped up this week.  One from Career Guidance ( was about becoming a management consultant.  The other, from Wise Geek ( was addressing how to become a strategy consultant.  In both cases (and why they were picked up on Google Alerts) IMC USA was mentioned as a resource.  Nice to get this 'free' marketing in one week.  

Many of you, I suspect, wrestle with the issue of marketing and public relations.  Internally to IMC USA, we have our house organ, The Connector.  Kevin Berchelman, Houston, ( is our very capable editor and is helping improve not only the content but also the look-and-feel of this monthly newsletter. 

Like so many other volunteers within IMC USA, Kevin can't do it alone and asks for inputs and suggestions.  In his quest to improve our communications, Kevin also wants to feature individual accomplishments of our members.  

So, here is the opportunity.  In the same way Career Guidance and Wise Geek gave us some marketing assistance, you can think of The Connector as an additional avenue for you.  Did you receive an award?  Some recognition?  Atta-boy?  Let Kevin know; you might just get some coverage (of course, there are no promises, but what does it cost to try?).  

As members of IMC USA we do good work both for your clients and for the greater society. 

Promote yourselves and your work; we can try to assist you.  

Stay tuned,  

My best,  


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Deborah A. Smith CMC says...
Posted Wednesday, June 15, 2011
Thanks for your blog (we're famous!) and the mention of our news organ, The Connector, which we have Kevin Berchelman to thank for.

News about our Spa/Hospitality virtual chapter might be a little off the beaten track for most geo-based chapters to appreciate; yet one thing that strikes me as potentially a key IMC strength is the opportunity to collaborate between fellow IMC members across the globe. For ex., the Spa/Hospitality Chapter recently tapped on the expertise of Loraine Huchler, Professional Engineer and principal of MarTech Systems, Inc. to conduct a webinar on Water Quality & Safety to our chapter members and top-level clients from the the hotel, resort, and day spa industry segments who were invited to tune in. Another example of collaboration is between Kathie Nelson, Chapter Pres of the Oregon/SW Washington and principal in ConnectWorks, an executive coaching and business strategy firm based in Portland. Kathie -- whom I was fortunate to meet at last year's Confab and then again at May's leadership summit -- and I are assisting an incredibly-gifted, Portland spa owner who is in the process of executing a fabulous niche spa concept idea that is prime material for a licensing or franchise future.

Lastly, I reached out to Betsy Mathieson, CMC, at large (whom I found on the IMC member website) from the Kingdom of Bahrain to invite her to join our virtual Spa/Hospitality Chapter. I have conducted a fair amount of business in the Middle East, so was delighted to find her a member of IMC and a CMC.
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Jennifer A. Leake CMC says...
Posted Wednesday, June 15, 2011
David: Great work on your blogging. Read both the articles you reference and they offer:
1. Great press for IMC and the CMC designation (yeah);
2. Backgrounder on the profession, especially for someone early in their professional career;
3. Lots of degree, qualification and/or educational ideas.

However a sad fact is many know HOW to be consultants - what they don't know how to be is Entrepreneurs who package, market and sell themselves or their information.

The biggest mistake new consultants make is launching a business without doing the groundwork needed to guarantee success. No business plan, target market, knowing or having a sales process ... and identifying personal strengths and weaknesses as an entrepreneur.

That's why I'm on a mission to help consultants at all levels be successful. Being an entrepreneur is nothing like being an employee, even an executive employee. No matter who you are, no matter how much or how little business expertise you have, you have to be more committed, more creative and more connected than ever to succeed in the consulting business today.
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David T. Norman FIMC CMC-AF says...
Posted Thursday, June 16, 2011
Deborah and Jennifer,

Thanks for your posts -- all great comments, from networking to learning, why IMC USA is in a great position to be the leader in consulting competencies and ethics.
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Chris N. Lambrecht CMC says...
Posted Thursday, June 16, 2011
And who says Social Networking doesn't work. Oh, wait a minute, we did hire a PR firm, didn't we. LOL
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