Communicating our Consulting Value
Before becoming IMC USA’s Chair, one of my commitments was to visit every chapter. So far, I have been to five. Moreover, in July a personal trip to Russia gave me the opportunity to meet with four IMC members from that country.
In early October in San Diego at our conference we celebrated IMC USA’s 50th anniversary. In Milan a few weeks ago, I attended the International Council of Management Consulting Institutes (ICMCI) annual conference.
There is no question that IMC members offer great value to clients. But there was a feeling we could do a better job at communicating that value. Two comments captured this sentiment.
Michael Egan, an IMC USA Board member, in his San Diego presentation said, “There is value in promoting our value.” In Milan, outgoing ICMCI Chair, Sorin Caian, said, “We tend not to be so good in letting others know how good we are.”
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So, as we go forward let me ask everyone to focus on communicating that value. We will all be that better off for it.