Is Our Reason for Being (RFB) Initiative Dead?
Members have asked me that question on my IMC USA travels. The answer is a resounding NO! Work has continued to find ways to promote and use “Idea-to-Done” as a standard approach to involving members at all levels. Some of that effort perhaps may be less than visible. But it’s there.
RFB has played a role in specific and key IMC USA outcomes. It led to redesigning our brand, updating and improving the website, and creating a methodology for bringing ideas to reality using proven project management and continuous improvement tools. People who have used the RFB process have found it an easy way for members to make significant contributions…without making a burdensome commitment of time and energy.
We invite you to become better acquainted with the process. You can do this through volunteering, suggesting projects that can benefit from RFB and providing your feedback as we continue our efforts in designing our future. In the coming months you will hear more about what we are doing and how you can become involved.
You can contact Board member Jim Park, email for additional information.