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Don Matheson, IMC USA Chair & CEO, periodically reports on the state of the Institute, including new benefits to members, strategic affiliations with other organizations, business issues affecting the consulting profession, member accomplishments, chapter activities, and activities of the International Council of Management Consulting Institutes (ICMCI). Institute news can be found in the "News and Media" section of this site.


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A Few Days Left to Save $$$$

Posted By David T. Norman CMC-A, Wednesday, August 29, 2012

As I prepare to make my airline reservations (the 3 week advance purchase is fast approaching), I thought that it would be an opportune time to reach out and invite you to participate in what will be the best conference for management consultants this year.

GROW! (Thursday Oct 4 – Saturday Oct 6, Orlando, FL)

· We listened to you about Reno,site of previous conferences- Orlando is the absolute easiest airport destination from anywhere in the U.S.

· This conference has GREAT CONTENT - If you haven’t clicked on at least one speaker’s photo on our web site…go do it!

The bottom line is that: this is the absolute best way to show members and guests the value of IMC - we have worked very hard to build on the legacy of Confab and make our annual conference to a top notch event. Join us for innovative, insightful sessions presented by a diverse group of respected leaders in the consulting profession.

Note: the negotiated room rate of $99/night at the Buena Vista Palace expires September 1st., thereafter the rate increases $75/night.  Act now; the savings are incredible for this resort.

Note: make sure you register for both the hotel and the conference, today, please. 

Looking forward to seeing you there.

Stay tuned,


Tags:  Certified Management Consultant  CMC  Grow!  IMC  IMC USA  management consulting 

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Acquiring New Members

Posted By David T. Norman CMC-A, Wednesday, August 15, 2012

 A membership organzation's lifeblood is its existing members; its future and sustainability is in attracting other professionals into the organization -- members helping members.  Several weeks ago, I blogged here about our Strategic Planning session and the six initiatives and promised to further break them down.  [Note: the delay in this posting is due to a much deserved vacation with my wife.  There are some things you just don't do on a vacation and blogging is one of them.] 

 Member Acquisition:

 When consultants join IMC USA, they find a community of consultants who value excellence and ethics.  They also find a place where they can gain visibility, learn how to grow their business, collaborate with peers, learn new consulting skills, further develop professionalism and find mentors.

 Our chapters have been the 'go-to-place' for members to experience the benefits of belonging to IMC USA.  This fall our chapters will be providing opportunities to learn about the value of our community.  Some of our key initiatives include (1) expanding proven events that showcase the talents and professionalism of our members, (2) clarifying and explaining the WIIFM for prospective members, and (3) providing financial incentives for membership growth to both chapters and to members who refer candidates for membership  These, and other initiatives give every chapter member an opportunity to get involved and build your chapter network.  [Note: if you are interested in bringing one, or more, new members into you chapter, contact your chapter leadership, or Loraine Huchler for more information.]

Not all our members are affiliated with chapters, some 50% are 'at-large.'  Do you want to connect with other peer members?  IMC USA has virtual communities on our website (see that serve as community interest groups, bringing members together around a common set of issues, e.g., Disciplines, Industries, Management Theme, Client Type, Consulting Firm type, and Practice Management.  [Note: I would encourage all members (including the reader), both at-large and within chapters, to join at least one virtual community, start a conversation or raise an issue, and join forces with another member; build a community one brick at a time.]

 In other Member Acquisition areas, we will be leveraging social media (particularly LinkedIn) and continuing our dialogue with small/boutique consulting firms.

 IMC USA is the only national professional association for consultants and the only organization that certifies management consultants (and the only one who certifies according to ISO standards).  Join us, help us build the 'go-to-place' for consultants and clients.

 In future blogs, I will address other strategic initiatives. 

One another matter, often we hear, "I didn't know that..." or words to that effect.  So, at a risk of 'over-communicating,' a time-critical reminder....

.... Time is running out.  Reservations for Grow! continue to increase and we are now to a point where our reserved room block at the Buena Vista Palace is 82% full.  Further, you only have about two more weeks to reserve your rooms at our incredible $99/night rate; after that, normal rates apply.  Take this time to book your room and register for Grow!  [Note: you have to do both, separately.]  Look over the brochure one more time (see, check out the quality of the speakers/workshops, join your peers, and learn and Grow!.  Grow! is an enhanced Confab, a conference for professional consultants and, this year, includes a truly international participation.

 Stay tuned,

 My best,


Tags:  Certified Management Consultant  CMC  Ethics  IMC  IMC USA  Management consultant  Professionalism 

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Strategic Planning

Posted By David T. Norman CMC-A, Tuesday, July 24, 2012

Two things:

First, thank you for your participation in and following of the Institute of Management Consultants USA blog. This is a valuable tool for reaching the IMC membership and consultant community and going forward I see this channel being critical in my communications related to IMC and its future. Additionally, I invite you to provide feedback - This is your organization, THE community of professional consultants who are committed to the excellence and advancement of ethics for the management consulting profession – and we can’t succeed without your ongoing support. I hope you will continue to stay engaged through this media, as well as through the website and other IMC emails.

I want to take this opportunity to provide you an update on the organization, as the Board has just wrapped up its annual strategic planning session. With the economic conditions of the past several years and the impact these conditions have had on both the membership and the organization on the top of our minds, we approached strategic planning with one outcome in mind: creating more value for our members to help them during these challenging times. The meeting resulted in the development of six major initiatives (with multiple tasks under each initiative), which are:

Member retention -- providing a richer, more demonstrable value for our members

Member acquisition -- creating more opportunities to attract new talent to our chapters and membership

Grow! -- elevating the conference to one presenting the exemplary reputation of the profession

University -- leveraging our competencies and ethics commitment through partnerships with top universities to educate consultants of the future

Certification -- raising the visibility of certification and continuing to build the reputation of the professional standard for management consultants

Education -- improving consultants ability to serve by renewing and reinvigorating our educational/professional development offerings

Again, all of these initiatives have one common theme -- creating more value for you. You will hear more detail about each of these initiatives in the coming months.

I am confident that the organization can achieve these initiatives with the support of our membership and I know this from looking back at your commitment to the profession in the past. The origin of this organization 44 years ago was a peer group of the large consultancies coming together to raise the level of professionalism and ethics in the profession. Over the past few years, with your input and work, we focused on offering new services, such as the Marketplace directory and increasing the brand recognition of our certification through the process of becoming accredited as an ISO/IEC 17074 certifying body.

So, what can you do to help? Please write to me at, providing your suggestions for the advancement of the organization, and/or your interest in serving (for example, at the Chapter-level, on a committee or a task force) to carry out these initiatives. We are, after all, a membership organization run by volunteers -- the more collaborative the effort and energy, the better the results.

Second thing:

Today is July 24th as I write this. Note that the Early Bird savings ($145.00) expires next week (July 31st) for Grow! in October. Register now for the conference (click on the link for the brochure and to register at and for the hotel (the room block is approaching 60%, click this link to register at the Buena Vista Palace in Orlando:

Thank you, again, for your membership and support.

Stay tuned,

My best,


Tags:  Certified Management Consultant  CMC  consultant  Grow!  IMC  IMC USA 

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Sometimes Others Say It Best

Posted By David T. Norman CMC-A, Sunday, July 1, 2012


Recently one of your fellow members posted an interesting blog.  I am including it, below, both in its entirety and with permission.  Sometimes others can say it best.

A Newbie's View of the IMC Value Proposition

Posted By B. T. Flanagan, Thursday, April 12, 2012

IMC is a learning and mentoring organization that recognizes the value of integrity. All members help mentor each other and learn as we experience new roles.  We also recognize and demand integrity and competence as standards of excellence.  

We serve three classes of members: Newly minted by a sudden or unexpected career transition, those who want to prepare for the next stage of their productive career, and the young , natural learners seeking mentoring. There is something here for everyone.

Let me explain. When functional experts are set free from W-2 hell or transition from doer to leader, they have to adjust and they don't know where to begin. There is nothing better than connecting with a CMC who made the adjustment, who mentors, answering questions and helping the freshly minted independent adjust. We were all inexperienced once ourselves.  

In mentoring, the savvy guide the naive. This could be the experienced bull helping the young conquer all of the herd. It also means the young shows the savvy there are new ways of obsoleting the good old days.  

We will all sharpen our saw by learning new skills and helping us all navigate across generation, gender, and cultural boundaries.  We will help each other learn how to market our skills while achieving legitimacy. We will all create new opportunities from meeting new resource partners and making/ receiving new introductions. This process has no end.  

The CMC certification says I have crossed the divide, I understand my responsibilities and am committed to helping others achieve an equal or higher status. More importantly, It  helps the apprentice define their value proposition.  

More participation means more opportunities. More CMCs means more mentors, higher caliber peers,  more respect and more business for all.

Terry Flanagan, Collaboration Leader - Resource Matchmaker Smart Decisions Services, Inc.

Terry, thank you for those words.

On the back of my business card, I have this word which I learned from a relative new CMC, Jason de Luca (who has his practice in Japan):

Shokunin -- Translation -- Mastery of Profession.  "The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as 'craftsman' or 'artisan' but such a literal description does not fully express the deeper meaning.  ...The shokunin has an obligation to work his/her best for the general welfare of the people...the obligation is both spiritual and material...and is the shokunin's responsibility to fulfill the requirement." -- Tasio Odate.

I believe Terry spoke to this obligation when he wrote, "The CMC certification says I have crossed the divide, I understand my responsibilities and am committed to helping others achieve an equal or higher status. More importantly, It  helps the apprentice define their value proposition."

Tags:  CMC  Consulant  Consulting  IMC  IMC USA  Jason de Luca  Shokunin  Terry Flanagan 

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Grow! and Disney

Posted By David T. Norman CMC-A, Tuesday, June 26, 2012


A Quick Reminder,

If you are considering, which I hope you will, attending Grow! in October (see http:///  ) and are thinking about tickets to Disney (for yourself and/or family members), the prices will be going up June 30th.  While we have negotiated a great room rate for attendees in Grow! at the Buena Vista Palace, we, obviously, have no control over Disney.

Here is their announcement regarding tickets:  (I converted the URL; it was a really, really long).

Stay tuned,

My best,



Tags:  CMC  consultants  Disney  Grow!  IMC  Institute of Management Consultants  management consultant  national conference 

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Differences, Math and Grow!

Posted By David T. Norman CMC-A, Friday, June 22, 2012

I am currently sitting in the mountains of North Carolina awaiting the festivities and celebrations associated with a niece’s wedding, answering emails.

I just read an email trail regarding the Grow!, our national conference in October. Please allow me two minutes and into your home or office to share a couple thoughts about it, please.

The email trail started with an active member expressing surprise at the registration cost, $750* (early registration until the end of July) especially, as the individual noted, that it might stretch the budget for training. Then I read the subsequent email in the trail, from an IMC USA Board member, and it said, in part, "… I appreciate the challenges of cash flow and expense of the conference. We made a very conscious decision – supported by the Board – to build a program and conference that was high in quality in a different venue and that we would do our best to keep costs in line with other quality events.” [Emphasis added]

I thought I'd address this, from my perspective.

Grow! Is different from Confab.

First, as is obvious, the venue is different. IMC has moved the conference to another facility (note: I’ve seen the Buena Vista Palace at Orlando myself), and the organizing team has negotiated excellent room rates for our registrants ($99/night). Being on the Disney grounds, you also have access to all the amenities/events by being registered at the hotel. Bring your family, if you can; could be quite an experience [See:]

Second, Orlando is different; it is truly a destination that is (1) easy to get to, typically with non-stop flights, and, since it is a destination location, (2) very affordable in airfare costs.

Third, the audience (profession of management consultants) is different this year, for two reasons:

(1) ICMCI (our "parent”) has decided to hold their annual conference (which this year is their 25th anniversary celebration) in conjunction with Grow! Consultants from around the world (remembering that there are 48 constituent Institutes around the world) will be in attendance, bringing a totally global feel to this event.

(2) All management consultants, whether they practice in very small firms (of one consultant, like me), boutiques, or large regional, national and international firms.

Fourth, the speakers and workshops will be different. Grow! has been designed, from the beginning, to be different -- a conference for the profession of management consulting. [Note: a previous blog had a list of speakers, but the full schedule can be found at:

You can do your own math in two ways:

One way is to estimate your total, all-in cost as compared to previous years (conference + hotel + airfare [all of which the organizing committee took into serious consideration]); and, the other way is adding up the differences: venue + city location + audience + speakers and workshops. The sum of both (costs + experience) is an outstanding value for your personal and professional growth.

We strongly believe that the nature of this conference will far outweigh any perceived out-of-pocket cost difference (unless, of course, you live in vicinity of Reno). * BTW, the early bird registration of $750 is only $145 more than Confab last year and you get so much more, especially considering the differences.

Register now, please. The room block (at $99) at the Buena Vista Palace is already approaching 50%.

Register now for Grow! and be part of a national conference for the profession of management consulting.

Thank you for your two minutes and into your life.

Stay tuned,

My best,


Tags:  CMC  consultant  Grow  ICMCI  IMC USA  management consultant  management consulting 

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IMC Would Like to Make You Famous

Posted By David T. Norman CMC-A, Sunday, June 3, 2012

Members, we can't guarantee that we will make you famous, but we would like to help you increase your public profile.

 Recently, IMC hired Jane Blume, CMC, of Desert Sky Communications, to help your organization increase its public profile. She developed a press center for our website, and we'd like to make it more robust than it is now.

Here's how you can help us:

Have you authored an interesting article, column or letter to the editor -- or made a compelling video, CD, or podcast -- about your area of expertise? Or about controversial issues that have come up within the sectors to which you consult?

If the answer is "Yes," then we'd like to review your print or electronic piece for possible upload to the website.

Our criteria:

1. The printed piece must have been published 'somewhere' within the past year -- and preferably within the past six months.

2. You can send us a link to an excerpt from your video or audio presentation that is no more than five minutes in length, 60-90 seconds is preferred.

Please send what you have to either:

-- Jane Blume, CMC, Or to

-- Tom Kennedy, CMC,

They look forward to hearing from you and I look forward to seeing our members' work featured on our Press Page.

Stay tuned,

My best,


Tags:  Certified Management Consultant  CMC  Imc 

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More Good News....

Posted By David T. Norman CMC-A, Sunday, May 20, 2012

More Good News to Share…

You probably have seen the sidebar graphic on our website about Grow!, the national conference for management consultants. If you haven’t clicked through, check this page http://

The Whats:  

This conference is a totally new approach to our conference for successful consultants – from the venue, to the speakers and workshops, and to the design. · Attendance is open to all.

This conference will be held in conjunction with ICMCI’s Annual Meeting and its 25th celebration. Consultants from around the world will be in attendance. ·

The facility is on the Disney property (see Come early, stay afterwards, the rates we’ve negotiated for you are outstanding (and, while I’m on that topic, we are already at 26% of our room block at these rates, so register now to take advantage). ·

The Early Bird registration rate is only $750; save $145 by registering before July 31st.

Speakers/workshops include but are not limited to: ·

How to Think LIke a Seven and Eight Figure Consulting Firm—James Malinchak, featured on ABC’s "The Secret Millionaire” ·

Building Trusted Advisor RelationshipsCharles Green, Co-author with David Maister of "The Trusted Advisor” ·

Mastering the Art of Sales ConversationsMike Schultz, Founder, "Rain Today” ·

The Changing Nature of Business in SocietyLenny Mendonca, McKinsey and Company ·

From Good to Guru: How to Become a Thought LeaderVicki Sullivan ·

Close Deals, Not Doors: The Secret to Communicating Your Competitive EdgeSam Horn ·

Accelerate Your Established Consulting Practice:Tools, Techniques and TipsAndy Birol ·

The Wisdom of WizardsDick Metzler ·

 Innovative Marketing Mastery for ConsultantsFord Saeks ·

Ethics, Risk and ComplianceJuan Pujol and Paul Martino ·

And, more…


What do you do for you, for your consulting skills and competencies?

I’ve written, in this blog, that management consulting is a noble profession. You are, as one author wrote in the front cover of his book to me, " of the few, who influence the few, who influence the many.”

You strive to be better. You serve your clients with integrity and pride. You influence many beyond your clients.

Come. Do it for you, for the profession and for your clients. Participate in learning from and with your international peers. Grow!

Follow the link, be part of something bigger:

Stay tuned,

My best,


This post has not been tagged.

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IMC USA Receives International Award

Posted By David T. Norman CMC-A, Sunday, March 4, 2012
Updated: Sunday, March 4, 2012
IMC USA Receives International Award and One of Our Own is also Recognized for Leadership

 IMC USA is the 2012 recipient of the Most Dynamic Organization of Consultants from the Gabriel Al-Salem Foundation.

Gabriel Al-Salem was a very influential management consultant in Central Asia and was instrumental in expanding the international scope of the profession, particularly through the European Bank for Regional Development's Business Advisory Services Program (EBRD BAS) (Gabriel Al-Salem worked previously with Ernst & Young, A.T. Kearney, and KPMG Consulting). He tragically lost his life in 2010.

The Gabriel Al-Salem Foundation was established by his wife, Viktoria Olskaia to "help advance economic growth ... by providing access to innovations and best world practices in consulting." (see:

As was noted in their award, "For over 40 years the Institute of Management Consultants USA has helped consultants both as individuals and members of firms to enhance their professional practice and to develop awareness in their clients of the value of a professional management consultant." They add, "In a way, IMC is a reflection of Gabriel's quest for all management consultants to be a dynamic brotherhood where cooperation, support, and ethics are the foundation of colleagues cooperating in a professional way."

As Chair I was honored and humbled to receive the award on behalf of you, our members. My comments, made via Skype, to an international audience included: "Gabriel Al-Salem was the model of professionalism and ethics in management consulting. His focus, and indeed the Foundation's, on improving the business environment and promoting economic growth was crucial to the growth of management consulting in Central Asia. And, what makes this award especially important is its international scope, which is best exemplified in Gabriel's energies and it is reflective of his kindred spirit." It was a great honor to accept this award on behalf of all members of IMC.

And, if that were not enough, another award was presented .... to our own Dr. Drumm McNaughton. From their website, "A Special Recognition award for Significant Contribution to the Development of Consulting Profession in Central Asia went to Drumm McNaughton, past Chair of the Institute of Management Consultants USA, for his volunteer help to Kazakhstan and Kyrgyzstan consultants in establishing the CMC certification process in their countries." Many of you are aware that Drumm, through ERBD BAS, helped develop our fellow Institutes in both Kazakhstan and Kyrgystan and helped certifiy, as CMCs, eight management consultants.

So, congratulations to both Drumm McNaughton for his recognition and to IMC USA for its award.

Stay tuned,

My best,

Tags:  Drumm McNaughton  Gabriel Al-Salem Foundation  IMC  IMC USA  Most Dynamic Organization of Consultants 

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New Website Look and Feel and a New Offering

Posted By David T. Norman CMC-A, Saturday, February 25, 2012
Couple things hopefully of interest to you:


 I trust by now you've seen the new website -- its look, feel and ease of use are considerably improved. Our website has been quite robust, but not the most user-friendly. A number of people really contributed to creating this improved experience for you and it's been a long-time in the making. But, thankfully, it is live! And, over time, we will be working to improve the wording on a number of the pages.

While you are perusing the new site, you may want to check your own profile and update it. This is important as not only has the Find a Consultant search been improved but we have another member benefit to offer all our members.


We are now offering an online Marketplace for all (inside and outside IMC USA -- consultants, clients, and prospects alike) to find you. Look on the home page, at the top left. Click on the box entitled IMC Marketplace Directory (

You will be taken to a directory of all our members -- and, if your profile has your information in it (see the paragraph above), you have a free listing. You may, should you wish, upgrade your listing for a small subscription amount. This is just another way prospects and clients can find you.


 I had previously mentioned the National Conference in October at a Disney property, Buena Vista Palace. We continue to get good comments and are working on a great program, in conjunction with ICMCI's annual meeting and celebration of their 25th anniversary. I encourage you again, to Save the Dates, October 4 (arrival and opening), 5 and 6th. The room rates are outstanding and, should you wish to bring family to enjoy Disney, rates are extended several days on each side of our event. I would also encourage early registration to ensure participation in the room block.


Should there be a topic you would like me to blog about, please send me an email ( with your suggestion(s).

Stay tuned,

My best,


Tags:  CMC  Consultant Directory  IMC  IMC Marketing Place  IMC Marketplace Directory 

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