The IMC USA Chair & CEO periodically reports on the state of the Institute, including new benefits to members, strategic affiliations with other organizations, business issues affecting the consulting profession, member accomplishments, chapter activities, and activities of the International Council of Management Consulting Institutes (ICMCI).
2009 has been a good year for IMC. Not only have we grown as an organization, we have expanded our visibility and many of our services over the past year. Through an aggressive media effort we have received increasing awareness of IMC and your valuable CMC®. We unveiled our new website (ranked #1 by Google for "management consultant”), and through it members have access to a rich network of professionals such as yourself and the many unique programs that provide enormous value to help you grow your business. We are also in the early development of Virtual Communities of Practice, and our first Virtual Chapter was granted its Charter in October at Confab.
Specifically, some of the things we've done in 2009 include:
Mentions in the Press. We’ve had great mentions in Wall Street Journal, CBS MoneyWatch, Atlanta Business Journal, San Diego Business Journal, TheStreet.com, Kennedy Information and others, all publicizing the CMC and raising the visibility of IMC and the CMC.
Established Strategic Alliances to Help Members Get Consulting Assignments. We have established a strategic alliance with North Highland Consulting in which they will use CMCs to augment their staff for consulting projects.
Consultapalooza. We started Consultapalooza, the twice monthly telecast with the key names in consulting and business, and in 2009 have interviewed people including Peter Block, Jim Keyes (CEO of Blockbuster Video), Mike Bosworth, Jim Rodgers, and others.
We have some great interviews planned for 2010; they include Alan Weiss, Mike McLaughlin, Mike Critelli (Former CEO of Pitney Bowes), and Eileen Campbell (CEO of Millward Brown).
Certification Process Strengthened. We have strengthened the Certification process, and expanded it to include multiple paths to certification for qualified candidates. This will make certification more accessible for consultants (while not reducing standards).
FYI, our certification process has been called "a model for others to emulate” by the International Council of Management Consulting Institutes.
Improved Educational Opportunities for Members. Clients require we learn and stay ahead of them – they want the latest and best from us. Because of this, we have improved the Academy, and have more offerings for both new and experienced consultants to help members improve their game.
Improved Member Communications. We have improved (and are still improving) our monthly newsletter, Connector, to include a Kudos column which recognizes members for service to IMC and their clients. Look for a new format and new content in 2010.
New Website (Continues to Receive) Accolades. We put up our new website in January, and while it benefits all members, it is helping our members publicize themselves through blogs, rankings in search engines, etc.
The IMC website is ranked in top five for management consultants sites by Google, it is highly interactive, it provides multiple 'communities' to participate in areas of practice, it has enhanced member profile spaces where you can even have a blog, for example, it provides an area for knowledge resources and the 'Find a Consultant' section is greatly improved and targets CMCs specifically.
As IMC continues to expand our efforts to bring these and other quality resources, we are expanding the visibility of the CMC and IMC in a huge way in 2010. As a CMC you are in differentiable group. Internationally the CMC® and the words "Certified Management Consultant"are becoming recognized standards,and next year it will be recognized by government and industry as THE STANDARD for results, excellence and ethics in consulting.
With that in mind, by now you know we have raised the dues for 2010. This is the first dues increase we’ve had in 10 years, and it is less than $50.
Despite this small raise, it was still a difficult thing we had to do. We’ve been able to hold the line on dues increases despite significant cost of living increases, but for us to continue to offer even better value for membership we had to make this tough decision – one that was not easy in light of current economic conditions, but one that was necessary and approved by your Board of Directors and supported by your Chapter Presidents.
So, thank you for your membership in IMC USA, and please make an investment in yourself and your business by renewing your membership and getting your CMC if you do not have it. You will be happy that you have when those first advertisements are printed in the Wall Street Journal that tell clients that the IMC members and the CMC is the Certification for consultants which stands for results, excellence and ethics in consulting.
I wanted to report on some very
positive news that is coming down the line which will raise the awareness of the
CMC in the marketplace. For some time
now, ICMCI has pursued membership in the International Accreditation Forum (IAF
- http://www.iaf.nu/), the world association
of Conformity Assessment Accreditation Bodies and sister organization to ISO. According to IAF’s website, their primary
function is to develop a single worldwide program of conformity assessment
which reduces risk for business and its customers by assuring them that
accredited certificates may be relied upon.
Here in the US, both ANSI and ANAB are members.
At the recent ICMCI Congress,
delegates voted to become a full member of IAF. So, what does this mean – what are
the implications for IMC USA and each of you as consultants?
In previous Letters and in talks to
chapters, I spoke of the upcoming global standard for consulting practice which
will be based on the CMC. What IAF membership means is that the CMC
certification process will be recognized globally outside of ICMCI, including
ANSI, which will pave the way for far greater recognition of the CMC in the
marketplace, including an ISO standard based on the CMC in the next 2 years.
IMC USA (though ICMCI) will become
certified as a 17011 entity, a certification body which is recognized at the
international level by national standards bodies such as ANSI, which will
result in the CMC certification process being recognized as a 17024 process. This means that we will have official
government recognition for the CMC and for those who have achieved
Certification. This, coupled with the government relations work we will do
beginning next year, will provide far greater value in the marketplace for your
This has far reaching implications
for putting the CMC on the map and creating even more value for your
Certification. As I know more I will
pass it on, either via the Connector
or the Chair Blog, but I am excited about these developments and wanted to pass
on what I know to you.
Congratulations to Mickey
Rosenau FIMC CMC for receiving the sixth ever Lifetime Achievement Award given
in IMC history. The Lifetime Achievement is IMC’s most “exclusive” award, and recognizes
a “lifetime of achievement” for IMC, clients, and the profession. Mickey joins five other – Jim Kennedy, Tom
Lawrence, Bob Kahn, Michael Shays, and Marsha Lewin – all who we highly revere
from the annals of IMC history.
Most of us do not know Mickey – but
his service to the Institute and the profession has been magnificent, and he
certainly made IMC a better place for many years. Mickey, congratulations, and
thank you for your service to IMC and the consulting profession.
Mickey will receive
his awards at Confab, and I encourage you to take a moment to meet him and shake
his hand – he has done so much for IMC and the profession, and have eons
of experience in helping others become better consultants.
If you haven't had a chance to
listen to Consultapalooza, the most recent Academy professional development
offering (which is free to members), you've missed out on some great advice
that can help you improve your business. Twice a month, Consultapalooza rock
star David Goldsmith interviews the top consultants via telephone and asks them
in-depth questions on their strengths and how they got to where they are. Kicking of the series was Mike Bosworth, who
many of you know as the author of the bestselling books SolutionSelling and
CustomerCentric Selling. Mike gave us some great ideas on how to weave
storytelling into the sales process to promote yourself as an expert in your
field from his upcoming book. Following
Mike we have had Jim Rodgers, Robert Schaffer, Jagdeth Sheth, and Jill Konrath;
future speakers include such "consulting dignitaries" as Peter Block,
Mike Schultz, Alan Weiss, and Vickie Sullivan.
Consultapalooza interviews can be
listened to live or via MP3 download from the Knowledge Resource Library a few
days after the interview. To find out
more, go up to the IMC website under Professional Learning and Consultapalooza
and sign up.
you haven't been up there recently, IMC’s new website rolled out late last
year, and it has continued to receive rave reviews. We have completed the
initial testing, have improved the marketing copy, and are fully functioning
with great new features over the old site.
me tell you about some of the great things that we've seen and incorporated
into the site.
the IMC USA website continues to be ranked in the top five sites for management
consulting / consultants by Google.
the new website is highly interactive and provides a community for our
consultants through communities of practice, improved profiles, and a host of
other features through use of Web 2.0 technologies.
member profiles have been expanded significantly. In addition to having their
information searchable by potential clients, members can have individual blogs,
upload photos and videos, participate in communities of practice, and other great
chapter websites are nested under the IMC website – there are pages already
created which can be customized (see Pacific Northwest’s for a great example).
There are a lot of advantages for this – it raises chapter website Google
ranking, reduces or eliminates chapter costs for maintaining their own website,
and with its calendaring and e-commerce functionality, allows registration for
chapter events and eliminates most fees for event registration.
Knowledge Resources. This will include back issues of C2M, sample documents,
and other things of interest / help to members. I expect that to be up and
running within 2 months.
the "Find a Consultant" functionality has been greatly improved. In
fact, as a result of the increased publicity IMC has been getting in the news,
we have received an increased number of requests for consultants – since the
beginning of April, we have received at least 10 requests, and many of these
have specifically requested a CMC.
be sure to take advantage of the Find a Consultant opportunities, be sure to
both register to receive e-mails for the Find a Consultant portion of the
website, and have an updated profile.
why. Many of the Find a Consultant requests are coming directly through the
National Office via phone call, and Greg Maciog searches through member profiles
to find a potential match for the client. If your profile has not been updated,
you may miss out on that perfect opportunity.
of Mark, my thanks to him and his team which include Ben Griner (PNW), Steve
Lipka (NE), Richard Longview (HOU), Chris Lambrecht (GA), and Greg Maciog (National
Office) for their great work on the website – it is greatly appreciated.
Confab is coming upon us very
quickly (Oct 24-27), and for most of us that means the "annual IMC reunion"
in Reno. This year's program promises to be one of the best ever – it kicks off
with Alan Weiss as the Opening Keynote on Sunday at noon, and closes with a
great program on ethics which I'm sure everyone will enjoy at Tuesday noon. The program feature great speakers such as
Gayle Carson, Jim Rodgers, Kathie Nelson, Linda Hanson, Allen Peterson, and
many others. By popular demand, the Tech
Fair will be held all day on Sunday, and there is a golf outing on Saturday
morning. Additionally, for those of you
interested in becoming Certified, there is a CMC Certification Workshop being
held on Saturday afternoon.
Confab has taken a page from the US
Government and is offering its own "stimulus package which will give you a
"rebate" of $100 for every first-time Confab member who mentions you
as the "referring source" when they sign up for the Conference. This
is a great way for someone who may be a bit short of funds to be able to have
their conference paid for. For more information on this, go to the Confab
website (http://www.confabusa.org/) and
click on the Confab Stimulus Package link, or contact Alice Heiman at email@example.com.
Speaking of Alice, she is looking
for a few more hosts for Confab sessions. If you're interested, please contact
her at the above e-mail address.
For me, the value of Confab is the
networking, and reconnecting with those I haven’t seen for at least a
year. Even so, I know that there are
many people out there who "refuse" to go to Confab because of the
venue and location – I was the same for many years.
However, I would encourage you to
give Confab another try. The Silver
Legacy has done many things in the past couple of years to improve the
environment, including making the hotel smoke-free (except for casinos), training
staff, etc. The cost is still very
reasonable (where else can you attend a 3 day conference for $595 (early bird),
have all your meals included, and pay only $66 per night for your room).
So, if you haven't attended Confab for
a few years, or if you’ve never attended before, I strongly suggest you come –
you may be very pleasantly surprised as I was last year. Besides that, where else do you have the
opportunity to reconnect with so many of our IMC family.
all know from our clients' businesses how important succession planning is. But
do we value and/or apply it in IMC at the national and chapter levels?
believe we do a good job of succession planning at the National level and at
many of the Chapters. However, there are a number of Chapters who do not, and
inevitably it leads to last minute scrambling to find their next President.
is the National process for succession planning. Each year the Nominating
Committee is seated in November to begin the selection process for the IMC
Board of Directors. However, this is part of the process that we have in place
which is that the Committee:
Keeps records of potential
Solicits candidates for
candidates’ skills and qualifications,
Interviews candidates to
ensure their commitment, leadership abilities, and technical skills are a
good fit for Institute’s strategic direction and tactical needs, and
Names the slate of directors
to fill open Board seats.
are other things which go into selecting future Board members and Officers that
fall under the title of strategic management.
Each year, the Operating
Committee (OpComm) meets midyear to review and update the Institute's
strategic plan, and as part of that process discusses where the Institute
is going and what talent is needed on the Board to be effective and to
serve members and the profession.
Throughout the year, the
Chair, Executive Director, and the Chairs of the CPC and the Nominating
Committee keep an eye out for potential members to serve at the National
We also discuss the skills
necessary for board members to grow, and we work with them to improve
are a number of chapters who use similar processes; NorCal and NE are two that
come to mind. However, there are a number of chapters who do not use formal
succession planning procedures and inevitably they come up to the end of the
current chapter president’s term and are scrambling to find a successor.
of the best examples of how to do this right is the New England Chapter. They
use a tripartite model for governance where the President elect, President, and
Immediate Past President form a three-person governing body to perform the
necessary work of running the chapter. Candidates for the President elect are
identified 2-3 years prior to their assuming the position, and are given
positions of increasing responsibility to ensure they have the requisite skills
and abilities to assume the role of president.
are one way to “become famous” for your contributions and work for IMC (which
is important when aspiring to serving at the National level), but what about
those members who are not affiliated with Chapters, i.e., At-Large members?
At-Large members, I suggest getting involved with IMC’s various Committees. We always need people to help us on our
committees; these include marketing and branding, member recruiting and
retention, sponsorship, corporate relations, certification, ethics, and other
various committees. If you are interested, please contact Gail McCauley (firstname.lastname@example.org) at the National office.
succession is critical for maintaining the health of chapters, or primary point
for delivering member value. If you have questions on how we do leadership
succession at the national level, or how to implement good succession planning,
contact me, Judith Light CMC FIMC, (Nominating Committee Chair), or Loraine
Huchler CMC PE (Chair of Chapter Presidents Council).
you are planning on holding a member recruiting, I strongly suggest you contact Cynthia
Currence, the Chapter President for Georgia. I attended their recruiting event in February, the second of one of theirs I have attended, and (borrowing a line from the
movie Top Gun), "they do it right."
results: 33 of 45 attendees signing up for IMC AT THE MEETING and of the two
events they have run, brought in over 50 new members, many of whom are senior
consultants. Way to go team!!!
was right. Running a great member recruiting event isn't rocket science. What
it takes is an engaged board, good speakers, and understanding and conveying
IMC's value proposition BEFORE the meeting.
you want to learn how to be as effective as GA is, contact Cynthia – she and
her team will be happy to “coach” you on making your event as good as theirs. They
know how to sell the value of IMC so that the meeting is an affirmation of that
congratulations to Manola Robinson, Cynthia Currence, and their team of
volunteers. Great job!
A couple of quick hits today. First, kudos and commendations to the Oregon/Southwest Washington Chapter for a great event a few weeks ago. I flew up for their meeting which entailed a great speaker on coaching as a part of organizational change, and presentation of a Certificate of Appreciation to John Anderson for his results as Membership Chair (the Chapter has grown 78% over the last year) and the pinning of 3 new CMCs, Kathy Cunha, Nanita McIlhattan, and Jerry Viera (Wende Jones has passed her panel interview (and is now "officially" a CMC), but at the time of the presentation had not been approved by the CRC.
My congratulations and thanks to Kathy Maixner (OSW Chapter President), her board, John Anderson, and the four new CMCs for all you do to raise the levels of excellence and ethics in our profession!
Second, IMC's media machine is rolling!!! As you recall, one of our key strategies to grow membership and get IMC's name out there, and we are getting it done. Bette Price CMC and Gayle Carson CMC, and assisted by Gail McCauley (Executive Director) and staff have been hard at work getting IMC's name out in the marketplace, and it is paying off.
Over the past 4 weeks a number of our members have been interviewed 8 times by media, including Greg Ward CMC, Bette and me by such as the Wall Street Journal, CBS MoneyWatch, Atlanta Business Chronicle, TheStreet.com, and other periodicals and websites. There are two WSJ articles and two CBS MoneyWatch articles, both of which haven't made it to press as yet, but the Atlanta Business Chronicle and TheStreet.com have. I suggest you take a look at these and even send the ABC article to your clients and prospects - it is an informative article which talks about how to hire a management consultant.
As we all know, media exposure is critical to create value for an organization and its members (which is why we are doing this). We are educating prospective buyers of consulting services to let them know that the best consultants are members of IMC.
As we get the links to future stories, we will send them to everyone.
Happy New Year! May 2009 be your best year ever!!!
In keeping up with the spirit of the Chair blog, I would like to highlight something which came out recently in the e-zine The Street.com. One of our members, Greg Ward CMC, was quoted in an article about Gen Y in the marketplace and how they are making an impact while having special needs. It is a great article for those who are consulting in the areas of leadership, team building, culture, and organization change, and I highly recommend it.
Another thing I liked about the article is that in he is a "certified management consultant." Writing articles / being quoted and stating that you are a CMC and/or telling someone about your membership in IMC are some of the ways we are branding IMC and the CMC over the next years.
Thanks, Greg, for mentioning having the CMC - efforts like yours and others are helping us create broader recognition for the CMC and IMC membership in the marketplace.
Speaking of recognition, did you know that IMC will help you write a press release about something noteworthy that has happened to you / your business and release it for you to media outlets? As you know, press releases are a great way to develop pull marketing for your business, and getting quoted in the media (to whom the press releases go), can help you fill your pipeline.
We have issued press releases for a number of members already, including Loraine Huchler for her work in helping the Gulf Coast refineries return to operations following Hurricane Ike, and Ken Lizotte and his recent book The Expert's Edge.
If you have a newsworthy item on which you would like to have IMC issue a press release, please contact Gayle Carson, Bette Price, or Gail McCauley. They will be happy to get you on the road to becoming a "consultant rock star"!!!