A membership organzation's lifeblood is its existing members; its future and sustainability is in attracting other professionals into the organization -- members helping members. Several weeks ago, I blogged here about our Strategic Planning session and the six initiatives and promised to further break them down. [Note: the delay in this posting is due to a much deserved vacation with my wife. There are some things you just don't do on a vacation and blogging is one of them.]
When consultants join IMC USA, they find a community of consultants who value excellence and ethics. They also find a place where they can gain visibility, learn how to grow their business, collaborate with peers, learn new consulting skills, further develop professionalism and find mentors.
Our chapters have been the 'go-to-place' for members to experience the benefits of belonging to IMC USA. This fall our chapters will be providing opportunities to learn about the value of our community. Some of our key initiatives include (1) expanding proven events that showcase the talents and professionalism of our members, (2) clarifying and explaining the WIIFM for prospective members, and (3) providing financial incentives for membership growth to both chapters and to members who refer candidates for membership These, and other initiatives give every chapter member an opportunity to get involved and build your chapter network. [Note: if you are interested in bringing one, or more, new members into you chapter, contact your chapter leadership, or Loraine Huchler for more information.]
Not all our members are affiliated with chapters, some 50% are 'at-large.' Do you want to connect with other peer members? IMC USA has virtual communities on our website (see http://www.imcusa.org/?page=COMMPRACT) that serve as community interest groups, bringing members together around a common set of issues, e.g., Disciplines, Industries, Management Theme, Client Type, Consulting Firm type, and Practice Management. [Note: I would encourage all members (including the reader), both at-large and within chapters, to join at least one virtual community, start a conversation or raise an issue, and join forces with another member; build a community one brick at a time.]
In other Member Acquisition areas, we will be leveraging social media (particularly LinkedIn) and continuing our dialogue with small/boutique consulting firms.
IMC USA is the only national professional association for consultants and the only organization that certifies management consultants (and the only one who certifies according to ISO standards). Join us, help us build the 'go-to-place' for consultants and clients.
In future blogs, I will address other strategic initiatives.
One another matter, often we hear, "I didn't know that..." or words to that effect. So, at a risk of 'over-communicating,' a time-critical reminder....
.... Time is running out. Reservations for Grow! continue to increase and we are now to a point where our reserved room block at the Buena Vista Palace is 82% full. Further, you only have about two more weeks to reserve your rooms at our incredible $99/night rate; after that, normal rates apply. Take this time to book your room and register for Grow! [Note: you have to do both, separately.] Look over the brochure one more time (see http://www.imcusa.org/?GROW_Intro), check out the quality of the speakers/workshops, join your peers, and learn and Grow!. Grow! is an enhanced Confab, a conference for professional consultants and, this year, includes a truly international participation.