I was asked to serve as a chair at a conference. Even though I know this will give me exposure and help me develop skills I might not get elsewhere, it is a commitment of time. Is this a worthwhile activity?
Absolutely. Conferences are one of several ways to prove to your colleagues and clients that you are a professional consultant. Like most industries or professional disciplines, consulting moves fast enough that you (and clients) can quickly tell who is keeping up with the latest developments and who isn't.
Thinking that conferences aren't useful because they "take time away" from delivering services or developing new business is like assuming the same thing about sleeping. Conferences are a place to pick up best practices, meet other consultants, test new ideas and develop business. They are an efficent way to do all four of these necessary activities.
Take the opportunity to participate in conference planning and operations. It provides incredible visibility and access to other professionals. Demonstratef competence helping to run a conference positions you as a trusted and capable consultant that others think of when it is time to pick business partners because they have seen you in action. This is not just for consultants "starting out" but is also valuable for senior consultants. Make sure, though, that you actively manage and maintain those relations after the conference. Tip:
IMC USA's annual conference Confab
is one of the best conferences for visibility. For over 30 years, Confab has been the largest conference for consultants and by consultants in the US, and a continuing source of business for professional consultants who stay involved. There are still opportunities to be a part of the conference team. © 2011 Institute of Management Consultants USA