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#85: Using Short Videos to Build Your Business

Posted By Mark Haas CMC FIMC, Friday, July 3, 2009
Updated: Friday, July 3, 2009
Brochures are limited in content and doing an in-person seminars about our small consulting firm would reach a limited audience. We have been considering doing a series of videos about our main areas of practice. Do you think these would be effective?

Because consulting is an intangible product, richer communication mechanisms are necessary to more effectively convey a lot of information and create trust. Lower cost technology has made videos easy to produce and is becoming a preferred way of presenting your qualifications as a firm and showcasing your methodology. Consider the presentation you would make to a prospect, write a script and prepare a slide deck or in-person video. Create 5-10 minute videos for each of 3-5 areas of your practice. Just like creating a brochure helps you refine your content, these short videos will provide the discipline to hone both your content as well as your delivery.

Tip: Look at video production packages like Camtasia. This technology will allow you to record PowerPoint presentations with audio narration, transition effects, and zoom and pan. These can be saved as MPEG video, converted to flash or saved for playing on an iPod. These latter make an interesting possibility for instructional videos you can provide your clients or as giveaways to show how you provide services. The vendor also has a free version (called Jing) with limited capabilities.

© 2009 Institute of Management Consultants USA

Tags:  communication  innovation  marketing  presentations  proposals  technology 

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David Devoucoux says...
Posted Monday, July 6, 2009
Camtasia is an excellent product. There is a down side, however, and it doesn't involve Camtasia, rather the video process itself. Most PowerPoint presentations I have seen are not well suited for video display. There is usually way to much information, improperly formatted for video, on each page...making the presentation hard to read after MPEG or FLASH compression.

Producing a series of small videos with real people is also an excellent way to showcase a consulting firm's methodologies. Topics such as Process Improvement, HR, Leadership and Management Development, lend themselves well to interactive videos. These videos can stand alone or be part of core classes...allowing consistant messages throughout an entire company.

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Eric M. Flamm says...
Posted Tuesday, July 7, 2009
If you do want to share Powerpoint presentations, consider Not only can you easily post your own Powerpoint presentations, you can share them with others and add meaningful "tags" to make them easier to locate. There is a LinkedIn application which lets you share your presentations as well as any "favorites" you identify on Slideshare.
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